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SAS's Wilson Raj discusses challenges marketers face when measuring customer experience efforts, and how to ensure metrics tie back to business outcomes. Continue reading...
This week in CX and marketing news, Contentful has raised $175 million, Algolia pocketed $150 million in funding and more news. Continue reading...
CX programs are, by their nature, designed to be end-to-end and across all channels. This brings special challenges to brands new to CX. Continue reading...