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1 Simple Content Fix: Talk to Your Audience, More News

2 minute read
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Marketers may plan to focus on quality over quantity when it comes to content this year. Raise your hand if your goal includes creating content that resonates. No sales pitches — just some bleeding edge thought leadership.

All fine intentions. But have those same marketers talked to customers to figure out what "value" means to them? If not, they're already starting down the wrong path. Read more

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