Adobe Simplifies Digital Publishing Suite

3 minute read
Dom Nicastro avatar

Like Adobe's Digital Publishing Suite? Now you may like it even more because you won't need coders or the help of the IT department to use it, Adobe claims.

It’s one of the central themes the San Jose, Calif.-based software giant is pushing today in the launch of its next generation content-creation suite. It's now called the Adobe Digital Publishing Solution.

Adobe officials promise it will help enterprises create mobile apps without code and will be responsive for multiple devices. It includes features like in-app messaging, push notifications, analytics and social sharing.

“It’s a tool for marketers and designers to create experiences and messages without the need to bring in IT and coders,” Bridget Roman, senior product marketing manager for Adobe Digital Publishing Solution (Adobe DPS), told CMSWire.

Content-Centric Apps

This Adobe platform is geared toward content-centric apps. Companies that want to push out internal content or enterprises looking to update news and promotions through app stores will use this functionality, for instance

headshot of adobe's bridget roman

Adobe officials, in a demo of the platform for CMSWire, showed how marketers can push content and design accordingly using “out of the box” functionality.

Gartner Research is one of the believers in Adobe’s mobile app development. It cited it as a leader in its Magic Quadrant about a year ago. Adobe Experience Manager (AEM) Apps has great simplicity of development and has a "positive track record and long-established credibility in publishing and customer-facing scenarios," Gartner reported.

Adobe evolved its commercial mobile app development platform (MADP) so that AEM Apps is now the core of Adobe's MADP and  encompasses both PhoneGap Enterprise (powered by Adobe PhoneGap, which Gartner officials call the "de facto industry standard for hybrid wrapping technology” for utility apps) and (the former) Adobe Digital Publishing Suite for content-centric apps, Gartner officials added.

Learning Opportunities

“There is no more issue-based experience,” Roman said. “It’s all about articles. Readers can jump into content.”

New Features

screenshot of the new Adobe Digital Publishing Solution

Adobe announced some new features in its DPS, including:

  1. Continuous publishing. Users can constantly push fresh content through their apps. The solution also integrates with other content management systems, like Drupal and Wordpress, and HTML designed tools from Adobe and others. It can support InDesign CC based workflows.
  2. Cross-device experiences. Content can be grouped together and delivered to smartphones and tablets on iOS, Android and Windows
  3. Analytics. Users can access built-in analytics, powered by Adobe Analytics Essentials for Publications, part of Adobe Marketing Cloud, that capture online and offline data, and deliver retention analysis, acquisition tracking, funnel conversion and more. Adobe DPS also supports a variety of payment options for apps.
  4. Enterprise capabilities. New accounts control system has been elevated to the enterprise level. Organizers can assign permissions to each person involved in the app creation process, both employees and outside agencies.

Adobe officials boasted that 75 million unique visitors from more than 244 countries have engaged with apps in its DPS, spending 173 million total hours. Customers on the new DPS include Barneys, Qantas, National Theatre of Great Britain and the UNC Kenan-Flagler Business School. Adobe Digital Publishing Suite included more than 6,700 apps.

Adobe Digital Publishing Solution is available today and can be purchased standalone, as an add-on component for Creative Cloud enterprise or as part of Adobe Experience Manager Apps. Existing Adobe Digital Publishing Suite customers will get access to Adobe Digital Publishing Solution as part of their current license agreements.

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