Feature
A shift is in the works — a change in how people receive and interact with content online. The search-only style of content discovery has been flipped on its head to a dynamic push delivery. Clearly, this shift will change the digital experience, but how? And do customers really want a "show me" web? Find out at today's Tweet Jam.
The Jam kicks off at 10 am PDT / 1 pm EDT / 1700 GMT. As always, the broader CMSWire community is welcome to take part. Join in by using the #cxmchat hashtag, logging in to our chatroom or through Cover it Live, found below.
The Participants
On board to keep the conversation going, will be:
Learning Opportunities
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
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Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
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Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
- Bard Farstad, Co-Founder and Director of Product Innovation at eZ Publishing — @bardfarstad
- Michael Snow, Principal Product Marketing Manager for HP TeamSite — @DAMSnowman
- John Kottcamp, Chief Marketing Technologist at Tahzoo — @jkottcamp
- John Zimmerer, Director of Marketing at Top Down Systems — @johnzimmerer
- Melissa Webster, Program VP, Content & Digital Media Technologies at IDC — @mwebster_idc
- Peggy Chen, Senior Director of Product Marketing at SDL — @pbc88
- Ryan Lunka, Digital Marketing Director at nChannel — @rlunka
- Tjeerd Brenninkmeijer, CMO and Co-founder at Hippo — @tbrenninkmeijer
- Tony White, Founder and CEO at Ars Logica — @arslogica
The Questions
The following questions will guide our discussion:
- What do we mean when we say the push vs. the pull web?
- What changes are forcing the move towards a push web?
- What is the center of intelligence in a push web? And what role does a WCM play?
- How does the push web benefit consumers? Brands?
- Delivering relevant content to consumers implies a level of understanding of consumers across channels — do most businesses have that knowledge?
- What privacy considerations do a push strategy raise that a pull strategy doesn't?
Participation Guidelines
A few things to keep in mind:
- Introduce yourself with your first #cxmchat tweet. Include your name, job title and organization you work for
- Answer question one with A1, question two with A2, etc. — and be sure to include the #cxmchat hashtag. For example, "@bigbird A4 Push allows brands to deliver personalized relevant content directly to an individual customer #cxmchat"
- Please don't pitch products or services — stay knowledge focused
- Keep the discussion professional, but informal
- Remember that this is a public chat — be thoughtful