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ICYMI: Mastering Personalization, Avoiding Burnout and More

3 minute read
Anthony Cusumano avatar
Catch up on articles you might have missed from the week of August 16.

Personalization has long been seen as a key to build customer loyalty and boost sales. But when the stats show that 80% of consumers are more likely to buy when given a more individualized approach, it’s now essential that businesses embrace each customer’s unique journey. Scott Clark has advice on how to master that. Elsewhere, we take a look at what traits are necessary for a successful CLO and ways to spot — and prevent —employee burnout.

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