Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. SPONSORED BYEditorial Same Journey, Different Realities: CX and EX Need a Shared Operating ModelRead nowEditorialYour Omnichannel Data Is Unified. Is Your Promise Status?Read nowEditorialMarketing Teams Don't Fully Embrace AI. Here's What Leaders Can Do About ItRead nowAgentic Commerce in 3 Phases. Here's What's Coming Next.Personalization, Automation, Orchestration — and a Worse ExperienceBrand Strategy Isn’t Dead — It’s Becoming the Only Moat That MattersBrands Are Having a 'Crisis of Faith.' AEO Isn't Making It Easier.Microsoft Launches Real-Time Voice Agents, New Agentic Features Across Dynamics 365 CX PortfolioGEO Gatekeeper: Before Buyers Visit Your Site, AI Has Already Judged YouExplore the Marketing & CX Leadership Channel
Research ReportThe State of Enterprise Site Search: 2026 Benchmark ReportOnly 43% of enterprise teams can tune site search in real time. Here's what that's costing.
Research ReportBusiness Leaders CX Report: What’s Working and What’s Not in AI-Driven CXInsights from 400+ leaders on how AI is reshaping CX and where execution is falling short
eBookBuild for What's Next: Your AI Blueprint for Contact Center ReadinessWhen 91% of CX leaders face pressure to deploy AI, the smartest first move is knowing exactly where to start
Research ReportMind The Agentic Action Gap: Stop Losing Money With AI AgentsOnly 15% achieve real AI ROI — is your enterprise closing the action gap?
Research ReportWhat Will Humans In The Loop Do?A primer for the future of humans in the loop working with AI agents.
White PaperHow Enterprise Legal Teams Are Rethinking How Matters Get ManagedA guide for legal leaders who need a better way to track matters, coordinate work and keep legal operations running smoothly.
On-Demand WebinarDo More with Less: Modernizing the Cloud Contact CenterLong hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
Case StudyWhy So Many Digital Modernization Efforts StallWhat organizations discovered after stepping back, simplifying their platforms and fixing the foundations behind their content and digital systems
Research ReportThe 2026 State of CX OutsourcingHow CX leaders are rethinking their outsourcing partnerships
GuideUnlocking Success with GenAI: A Comprehensive GuideA practical framework for adopting generative AI – helping enterprise leaders prioritize use cases, execute pilots and scale responsibly.
GuideHow to Scale Conversational AI Without Losing ControlA practical guide to moving past AI pilots without breaking trust, compliance or CX
eBook5 Ways to Deliver Support That Stays in ContextLearn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work
Most Read TodayFeatureDigital ExperienceComposable Chaos: Why Enterprise Architects Matter More Than EverFeatureDigital ExperienceSenator Mark Warner on AI's Risks: 'I Am Terrified.'News AnalysisDigital ExperienceAdobe Q1 FY26: CEO Exit, DOJ Settlement and 13x Agentic Web Growth
Most Read TodayFeatureDigital ExperienceComposable Chaos: Why Enterprise Architects Matter More Than EverFeatureDigital ExperienceSenator Mark Warner on AI's Risks: 'I Am Terrified.'News AnalysisDigital ExperienceAdobe Q1 FY26: CEO Exit, DOJ Settlement and 13x Agentic Web Growth
Most Read TodayFeatureDigital ExperienceComposable Chaos: Why Enterprise Architects Matter More Than EverFeatureDigital ExperienceSenator Mark Warner on AI's Risks: 'I Am Terrified.'News AnalysisDigital ExperienceAdobe Q1 FY26: CEO Exit, DOJ Settlement and 13x Agentic Web Growth