What motivates someone to like something on Instagram?
On a very basic level, a person taps “like” or “thumbs up” to show support or encouragement. But researchers at Pennsylvania State University suggest there's more to be said about who we follow and what we like on social networks like Instagram — and that there is actionable information for marketers to learn from the data. Read more.
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What else got us talking this week:
Customer Experience
- Jahia to Marketers: Put People Before the Hard, Cold Data You Collect
- Rover Claims Its New Platform Makes Location-Based Marketing A Snap
- Microsoft Turbocharges Outlook With Salesforce Lightning
- A Look at B2B Online Sales Reveals Room for Growth
Social Business
- How Intranets Help Fight Corporate Amnesia
- Drive Change Without Driving Your Colleagues Crazy
- The Smoke and Mirrors of Enterprise Social Networking Metrics
- IBM, Cisco Combine Collaboration With Cognitive Computing
Enterprise Information Management
- Cisco Acquires Cloud Security Provider for $293M
- For Enterprise Search That Really Delivers, Include Context
- Are You Ready to Hire a Data Scientist?
- 4 Reasons Why Data Quality Trumps Data Quantity
Featured Events (all events | post your event)
- July 12 — [CMSWire Webinar] Putting the E in SharePoint ECM
- July 26 — [CMSWire Webinar] Empowering Marketing Teams with Cohesive DAM
- July 28 — [CMSWire Webinar] How Intelligent Workflows Power Digital Transformation
- July 28 — CMSWire Tweet Jam: Customer Experience Maturity #CXMchat
- Nov. 14 — CMSWire's DX Summit 2016 in Chicago
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