The northern lights over icebergs in Iceland.
PHOTO: Claudia Regina

With a greater number of marketing teams having sales pipeline or even revenue goals tied to their success, it’s important to understand why inbound marketing alone won’t convert. CMSWire’s most read article of the week discussed other ways B2B marketers can get qualified leads through the sales funnel. Catch up on this and other top articles, resources and events, below.

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