Articles
Channel: Digital Marketing
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The Goals and Benefits of a SaaS Marketing Strategy
How do you market a product that has no physical presence and that constantly changes? These SaaS challenges face marketers daily. Here is how to handle it.
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Why You Need to Invest in Your Marketers
Marketing leaders focus on marketing itself, but they shouldn't forget to invest in their actual marketing people and skills.
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5 Marketing Considerations for Facial Recognition and Eye Tracking Software
Considerations for marketers and CX professionals using eye-tracking and facial-recognition software.
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What to Do When Your Inbound Marketing Fails
Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach.
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Choosing the Right Influencers to Market Your Business
Like any marketing strategy, hiring an influencer requires careful study and research.
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7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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Metrics That Matter: Assessing Marketing Success in the Customer Experience Age
Marketing metrics must demonstrate more than a series of one-time touchpoints — they must show continued commitment and brand loyalty.
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CCPA Is Coming: Time to Wake Up and Smell the Legislation
CCPA officially goes into effect on Jan. 1, 2020 and many businesses are still sleeping at the switch.
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A Look at Marketers' Biggest Customer Experience Challenges in 2019
We met up with several marketers and practitioners to understand what's keeping them up at night and presenting the biggest challenges this year.
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Tips to Better Manage Your Marketing Budget
How big is your marketing budget? Should it be larger? Smaller? Invested more intelligently? We ask the experts.
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New Google Data Studio Features Help Marketers Tell Better Stories With Data
Google Data Studio introduced three new features which are aimed at making creation and collaboration on reports easier.
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Is Your Rich Media Strategy Up-to-Date or Stuck in the Past?
A rich media strategy is fundamental to success, and should be refreshed for every campaign or major brand direction change.
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5 Successful Surprise and Delight Marketing Campaigns
Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples.
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LinkedIn Live: Everything You Need to Know
LinkedIn Live is here, and there are a myriad of ways you can leverage this new feature to develop your LinkedIn marketing strategies.
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