Articles
Channel: Digital Marketing
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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How Leaders Turn Martech Strategies into Tactics
Tactics are what transform otherwise abstract strategies into concrete actions and results.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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Establishing AI Ethics in Marketing
An exploration of the importantance of establishing ethics in artificial intelligence and marketing.
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How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing
Why small and midsized businesses aren't doing enough to adopt chatbots, AI and IoT technologies. Here's how they can.
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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Should You Publish on a Hosted Blog Platform?
The pros and cons of publishing on hosted platforms.
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Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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ICYMI: Battle Royale of Freemium Project Management Systems, Web CMS in 2019, More
Our top stores, resources and events from the week of December 3-9, 2018
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Data-Privacy Regulations: Marketing Symptom, Setback and Solution
Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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What Traits and Skills Do Martech Leaders Need to Succeed?
An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape
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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
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California’s Data Privacy Law: Taking a Page from the GDPR Playbook
One major lesson we can learn from our European counterparts and their journey to date with the GDPR? Get started, yesterday.
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