Articles
Channel: Digital Marketing
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How Important Is Personalization in 2020?
Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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Customers Want You to Take the Lead. Here's Why
When you partner with customers on achieving outcomes, they will follow your lead — and you’re in a position to win together.
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Using Social Media To Build Human Connections With Your Customer
Your customers crave a human connection. Is your business delivering? We asked experts for thoughts on creating better customer relationships via social media.
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Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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Less Is More: Dealing With 2020's Marketing Budget Challenges
The budget CMOs started 2020 with will not be the budget they end the year with.
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How No-Code and Low-Code Can Help Budget-Strapped Marketing Departments
While low-code/no-code development isn't new, both are now more appealing as many marketing look for ways to save time and resources.
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How Tech Brands Are Using AR and VR to Their Advantage
To learn more about the impact of AR and VR, we asked experts for their thoughts on how to use these emerging technologies to their fullest potential.
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Why Your Company Should Start a Newsletter
Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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Are You Ruining Your Content Marketing Strategy?
Look closely at your content: Does it have a clear and focused intent? Was it made to solve a certain problem for a specific buyer?
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How to Better Vet Referral Traffic in Google Analytics
Referral traffic metrics will never be perfect. But applying a few tactics can help ensure your digital marketing campaign budget is money well spent.
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This Is the Critical Role Every CMO Needs to Play Right Now
Chief marketing officers might need to update their title in 2020 to chief marketing optimist.
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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