Articles
Channel: Digital Marketing
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6 Key Steps to Digital Marketing Investment Success
Decision-making around marketing technology (martech) investments has become more complex than ever. Here we look at how to make the right choices.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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AI Frontiers: Fascinating, Fake and Terrifying Content
As the frontiers of technology are pushed, the law of unintended consequences often rears its head in unexpected ways.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
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How MQL and SQL Can Enhance Your Customers' Experiences
We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience.
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How to Recruit Top Marketing Talent
The right people and skills can make or break your business but with a competitive job market, talent can be hard to find.
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Mary Meeker's 2019 Internet Trends Report: 8 Takeaways for Marketers
We asked marketers about Mary Meeker's 2019 Internet Trends Report and what it has revealed. Here's what today's modern marketers should know to be successful.
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Is Your Marketing Platform Really Open?
Despite the influx of new tools, many of today’s marketing clouds remain closed off and stagnant.
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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Do Memes Have a Place in B2B Marketing?
Meme marketing might not be for everyone, but for some target audiences, it might just do the trick.
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How Bringing Machine Learning Into Marketing Improves Business Results
Three areas where machine learning will improve your marketing efforts.
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Will Reddit Ads Help or Hurt Your B2B Marketing Efforts?
Reddit typically isn’t on most B2B marketer’s radar, but maybe that needs to change. We asked experts if B2B brands should use Reddit Ads to boost B2B leads?
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How to Avoid SEO Cannibalization
Sometimes it's possible to have too much of a good thing — and so it goes with SEO cannibalization.
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