Articles
Channel: Digital Marketing
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A Match Made in Heaven? How PR and SEO Are Mutually Beneficial Marketing Activities
PR can help with so many areas of your digital marketing strategy, not the least of which is SEO.
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Kick-Start Analytics Efforts With Google Analytics GA4 Geographic Reports
Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team.
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What Do Tattoos Tell You About Customer Behavior?
The best way to get someone to commit to something big is to first convince them to commit to something small.
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Why You Want to Be Market-Driven Rather Than Marketing-Driven
For most businesses, understanding product-market fit is essential to building what your customers want and creating a company with staying power.
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Align Customer Journeys and Content Strategy to Get the Most Bang for Your Content Buck
Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy.
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What You Need To Know About Google Ads Search Certification
Want to get ahead? Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification.
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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Feed the Marketing Machines, Future-Proof Your Business
The machines now run the show. Marketers today depend on automation and AI.
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What Marketers Need To Know About the Colorado Privacy Act
The Colorado Privacy Act has been signed into law. How does it compare to the California Consumer Privacy Act?
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How I Learned to Stop Worrying and Love Public Speaking
Like it or not, marketers need to be good oral communicators. Here's how to get over the fear of public speaking.
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Multicultural Marketing In 2021 and Beyond
Multicultural marketing has been gaining popularity in order to prevent unconscious bias and potential discrimination in marketing campaigns.
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Opening Up the Email Marketing Engine to Artificial Intelligence
The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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What You Need To Know About HubSpot's SEO Certification
SEO is a much need skill for marketers. A certification from HubSpot or other training provider can help you stand out from the rest of the job seekers.
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How Playing 'Find the Bottleneck' Can Lead to Business Agility
Through a disciplined combination of the Theory of Constraints and systematic Agile transformation, an organization can operate at maximum effectiveness
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