Articles
Channel: Digital Marketing
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How to Simplify the MarTech Stack
Choosing and implementing the right mix of tech solutions remains a big challenge for marketers.
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How to Use LinkedIn Advanced Search to Find B2B Leads
LinkedIn is full of professionals, but how can marketers find B2B leads quickly and efficiently? We've put a short but sweet guide to show you how.
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Technical Content Plays an Outsized Role in the Customer Journey
Technical documentation plays a larger role in the customer journey — pre and post purchase — than most businesses currently account for.
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Martech Bloat? How Much is Too Much?
According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond?
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3 Daily Activities This B2B Marketer Can’t Do Without
How a thoughtful daily routine can make you better at your job.
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What Marketers Need to Know About Facebook’s WhatsApp Business API
WhatsApp released a business API for chatting with prospects through Facebook ads. Here's what marketers need to know.
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Ad Targeting Has Leveled Out. Only Content Can Save You Now
The only constant about marketing tactics is that advantages quickly get arbitraged away and winners continue to find new ones.
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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A Definition for Strategy You Can Actually Use
We all agree we need a strategy for marketing technology. So why can't we agree on a definition?
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Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
Natural language generation helps automate high volume content needs. But you have to do your homework first.
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Solving the Challenges of Fractured Customer Identities
In order to deliver the most relevant, personalized customer experiences in real-time, whether it’s email, social, or another channel, you need a CDP.
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