Articles
Channel: Digital Marketing
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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6 Free Martech Courses That Will Help Sharpen Your Skillset
Got extra time and looking to sharpen your marketing skills? These free MarTech courses are a great place to start.
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How 6 Martech Companies Are Handling Operations During COVID-19
We caught up with six marketing technology companies to find out how they've handled operations during the COVID-19 crisis.
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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How CMOs Are Leading Through the COVID-19 Crisis
CMOs already have a challenging enough role, but their roles as marketing leaders have dramatically shifted due to COVID-19.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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Virtual Events in 2009: Then vs. Now
I was a virtual event evangelist in 2009. I was a bit early.
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How Brand Advocates Boost Your Content Marketing
Here's how content marketers can leverage brand advocates to bolster their campaigns.
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How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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Concluding the Brand Management Maturity Model: Measuring Impact
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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