Articles
Channel: Digital Marketing
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Why Marketers Should Embrace Consumer Privacy Regulations
We are on the verge of witnessing a revolution in how customer data is managed.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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How Silos Are Killing Your Omnichannel Strategy
We’ve asked omnichannel experts what silos are, how they impact the business and their best tips for fixing and preventing silos in the future.
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5 Considerations for Your Omnichannel Marketing Strategy
Research shows that organizations with a strong omnichannel marketing strategy perform better than others. Here are some tips to strengthen yours.
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What NOT to Talk About on Corporate Social Media Accounts
Establishing best practices for social media use helps ensure business reputations remain intact.
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Best Practices for Improving Your Dark Social Engagement
“Dark social,” the web traffic generated when people share links through private channels like WhatsApp or similar, can provide real value.
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Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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What Marketers Need to Consider When Business Moves Online
Going digital means more than simply adding content to a website, instituting Zoom client meetings or reducing the age-old paper trail.
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4 Predictions for the Future of AI in Marketing
The power of AI is evolving, and so are the ways in which it can help marketers achieve their goals. Here are 4 predictions for the future of AI in marketing.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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I’m Not a Growth Marketer
Strong marketing leadership lies in understanding how to flex a complex toolkit strategically to drive success across a broad spectrum of company goals.
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Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot
Eliminating the CMO and much of the marketing budget may provide some short-term relief, but it may also make the road to recovery impassable.
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Decisioning vs. Orchestration: What’s the Difference?
Your gut may tell you one thing, your data another, but ultimately, it’s what your customers tell you through their actions and behaviors that matters most .
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How AI Is Tackling Marketers' Top Video Management Challenges
Video has become a critical component of a marketer’s content toolbox, but it's a beast for marketing teams to manage. Here is how AI is improving management.
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