Articles
Channel: Digital Marketing
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Integrations Keep the Data Flowing and the Marketing Relevant
Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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7 Challenges Holding Back Your Intelligent Content Programs
We discuss some common challenges holding brands back when it comes to leveraging intelligent content.
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The Art of Audience-Driven Marketing: Stop Selling Products, Start Building Audiences
Successful companies don’t focus on customer segments — they look for audience signals.
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5 Tips to Measure the Relevance of Your Content
You may be producing content at scale, but how much of it resonates with your audience?
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Why You Need to Tell Your Brand's Story
If your brand has a story to tell (and all brands do), you need to tell it. Here's why.
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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
Marketers today struggle to organize their proverbial “cluttered closet” of data and separate the meaningful insights from the junk.
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Are Your Organization's Martech Investments Working?
CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in?
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Why Prescriptive Analytics Is the Future of Marketing
Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
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Web Content Management Systems Vs. Content Marketing Platforms
Marketers will always have content challenges, and we discuss the differences between two key technologies: WCM and CMPs.
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Striking a Balance Between Martech Investments and Upskilling
Martech investments are increasing, but should CMOs focus a little more on upskilling their employees before they bolster their martech stacks?
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6 Tips to Help Solve Today's Real-Time Marketing Challenges
We've covered the challenges that real-time marketing presents, now we're sharing some solutions to consider.
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The Problem With Audio Content
Amazon Alexa and podcasting are driving the growth of audio content, but it's not all music to marketer's ears.
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