Articles
Channel: Digital Marketing
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What Marketers Can Expect From Google MUM
Google announced the latest search engine upgrade — MUM — in May. With the first rollouts expected in coming weeks, where should marketers be focusing?
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Inside Facebook's Strategy to Bring the Privacy War to Apple
An internal Facebook document reveals the "knife fight" the company is determined to have to fend off Apple’s new privacy controls.
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A Framework to Operationalize Your Account Based Strategy
A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it.
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Why Your Culture of Digital Experimentation Is Failing
Modern marketing strategy is a tug-of-war between assumptions and absolutes; gut instincts and concrete data.
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Takeaways and the In Person Experience at Content Marketing World 2021
Content Marketing World's theme this year was “Connections,” and after 18 months of physical separation, reconnecting was amazing.
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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What's Inside the Latest Google Analytics 360 Updates
Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement.
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4 Lessons for Marketers From Facebook's Outage
Facebook's outage last week posed significant challenges for marketers who rely on the channel. Here are some takeaways and lessons learned.
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Is It Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?
Whether the fold is a hard line or soft line is up to marketers and their email design. However, the smart strategy is to design like it’s a soft line.
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What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp
Getting behind the largest acquisition of a standalone marketing provider — Intuit's $12 billion grab of Mailchimp.
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Marketers: Are You Ready for the New Crowd?
We went into quarantine making fast changes, and we’ll come out the same. Marketers' task is to identify recent digital practices that made our lives easier.
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