Articles
Channel: Digital Marketing
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Align People, Process and Technology for Data-Driven Marketing Success in 2020
Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment.
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The Great Personalization Con
Personalization is really, really hard work, fraught with privacy concerns, and an unparalleled ability to annoy the hell out of customers.
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SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid
SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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Hyper-Personalization: Why a CDP Isn't Everything
Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
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10 Insights From the Black Friday, Cyber Monday Numbers
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
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How Google BERT Will Impact SEO and Marketing
Here's a look into how Google's search algorithm update, BERT, will change search engine optimization and the Google user experience.
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If Advertising Was a Parent
Advertising would make a lousy parent, with its focus on consumerism and debt.
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What Marketers Are Thankful for This Thanksgiving
Marketers share their thoughts on their great teams, technologies and other reasons they are thankful this Thanksgiving.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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Does Your Content Marketing Stop After Purchase?
B2B organizations often focus all of their content marketing efforts towards lead generation and fail to consider post-sales efforts. That's a mistake.
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A Data Framework Emerges for B2B Marketing Orchestration
B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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CMOs Share AI Implementation Successes and Challenges
CMOs said their marketing team’s AI implementations will almost triple over the next three years. Marketing departments needs to be ready.
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