Articles
Channel: Digital Marketing
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The Demise of the Cookie and the Rise of First-Party Data
We live in a world where our every digital interaction is recorded, sometimes with our consent and at other times, without our knowledge.
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Wondering About the Invite-Only Clubhouse App? Here Is What All the Fuss Is About
Wondering why all the fuss regarding the new Clubhouse app? We uncover the good, the bad and what it means for the future of online discussion.
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Is Twitter's New Paid Subscription Really All That Super?
Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, its not clear whether it will work or not.
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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Has Augmented Reality for Marketing Finally Come of Age?
Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing?
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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4 Social Media Tools for Marketing Teams
If you’re unsure how to effectively build buzz without burning out your team, take a closer look at these four categories of social media tools.
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Will Salesforce, Adobe Acquisitions Signal More Workplace-CX App Combos?
Recent acquisitions by Adobe and Salesforce signal a trend of front-end providers wanting back-end, workplace apps to build a cohesive workplace stack.
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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Does Your Brand's Voice Connect With Your Customers?
The personality that is infused into a brand’s communications is often counter to the message the brand is trying to get across.
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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Ideas for Marketers to Combat Webinar Fatigue
Zoom fatigue has a close cousin and it’s called webinar fatigue. Combat it and reach your audience (yeah, with webinars) by thinking and acting differently.
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Will BIMI Improve the Security and Deliverability of Your Email Marketing?
This is a relatively new standard and not every email marketing tool has adopted it. Here we explore why marketers should care about BIMI in 2021.
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5 Marketing Techniques to Dump
Five older marketing techniques that companies should jettison if they haven’t already.
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