Articles
Channel: Digital Marketing
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What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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Traditional Communications Reflects a Feudal Mindset
We need a massive overhaul of how content is created. Content must be measured based on its use and usefulness.
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ICYMI: Top Chatbot Builders, Learning From GDPR’s First Fines, More
CMSWire's top stories, events and resources from the week of February 11-15, 2019
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The AI and Machine Learning Revolution Is Coming for Content Marketing
The conversation will soon stop revolving around whether you should use AI and ML and will be about whether you were an early or late-adopter.
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How Marketers Can Use Regressions for Better Machine Learning Initiatives
Looking to establish relationships in your data? Regression analysis can help.
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What CMOs Should Tell Board Members (and What Boards Should Be Asking)
Marketers have an opportunity to help board of directors understand marketing and the right questions to ask — but most are missing out.
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Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
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GDPR Is Tough and Set to Get Even Tougher
Thousands of complaints have been made under GDPR, and things are going to get a lot worse for organizations before they get better.
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The Do’s and Don'ts of Quora Marketing
Want to start marketing in Quora? But how can you do it ethically? And how can you avoid downvotes and bans. Questions abound, but we have the answers.
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8 Tech Companies Doing Podcast Marketing Right
From Hubspot to IBM, a look at how some of the biggest tech companies are leading the way in podcast marketing.
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Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
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Ready for Mobile-First Indexing? 5 Gotchas to Avoid
Google is slowly rolling out its mobile-first indexing — is your mobile site ready?
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When Marketing Personalization Becomes Too Intrusive
Marketers love the engagement that personalization can deliver but organizations need to understand how much is too much.
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3 Search Marketing Takeaways from SMX West 2019
Three takeaways from first day of SMX West 2019: voice search is here, AI influences search algorithms and Google is moving to mobile-first indexing.
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