Cannes Lions 2026

Cannes Lions 2026 convenes global creative and marketing professionals for five days of talks, awards and networking in Cannes, France.

The Cannes Lions International Festival of Creativity 2026 runs June 22–26 in Cannes, France, at the Palais des Festivals et des Congrès. The five-day event brings together creative leaders, marketers and innovators to explore creativity's role in business growth and marketing trends.

The festival features keynote talks, award ceremonies, networking opportunities and specialized programmes such as LIONS Sport and LIONS Creators. It serves as a platform for exchanging ideas, celebrating creative work and fostering business connections across the marketing and advertising industries.

Cannes Lions 2026 Focus Areas

• Creativity and Business Growth: Exploring how creativity drives business change and growth globally.
• Marketing Effectiveness: Insights on measuring and enhancing the impact of marketing strategies.
• Sport Marketing Innovation: Dedicated LIONS Sport programme focusing on the business of sport marketing.
• Creator Economy: LIONS Creators programme addressing the evolving creator economy and influencer marketing.
• Sustainability and Circular Commerce: Discussions on sustainable practices in marketing and commerce.
• AI in Marketing: Analysis of AI's impact on heritage brands and marketing strategies.
• Global Creative Leadership: Diverse perspectives from global creative leaders and changemakers.
• Cultural and Industry Trends: Exploration of culture-shifting creativity and industry benchmarks.

Who Should Attend Cannes Lions 2026

The festival is designed for professionals across the creative marketing analytics and advertising ecosystem, including:

• Senior creative marketing leaders seeking global industry insights and networking opportunities
• Brand marketers and advertising professionals focused on creativity and innovation
• Business leaders interested in the impact of creativity on growth and marketing effectiveness
• Sport marketing professionals attending the LIONS Sport programme
• Creator economy professionals attending the LIONS Creators programme

Cannes Lions 2026 Sponsors

Notable present sponsors include:

• Microsoft — LIONS B2B
• LinkedIn — LIONS B2B
• TikTok — Experience
• Netflix — Learning & Talent
• The Wall Street Journal — Experience