Articles
Tag: account-based marketing
-
5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
Continue reading...
-
4 Global ABM Challenges All Marketers Share
Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
Continue reading...
-
My ABM Wish List for 2019
Here are a five things on my wish list for ABM this year. Let’s make them happen.
Continue reading...
-
Has Account-Based Marketing Made Sales Development Reps Obsolete?
Account-based marketing has moved beyond the hype within the last three years to become the new 'agent for change.'
Continue reading...
-
Stop Talking and Start Doing: What It Really Takes to Excel with ABM
The metrics that really keep your finger on the pulse of your business are those that give you real indications about performance.
Continue reading...
-
Traditional Inbound Marketing vs. ABM Buying Personas
Creating a successful customer life cycle involves a multidisciplinary approach.
Continue reading...
-
The Account-Based Marketing One-Team Approach: More Than a Catchphrase
Account-based marketing can thrive when sales and marketing act as one team.
Continue reading...
-
Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next
Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today.
Continue reading...
-
Fix Your Marketing Data Problem So You Can Get on With Work
How to fix the growing data integrity problem.
Continue reading...
-
6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
Continue reading...
-
Demandbase Re-architects ABM Platform for 'End-to-End' Campaigns
Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one. With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaigns "across the entire funnel.
Continue reading...
-
Demandbase Secures $65 Million to Advance ABM
Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's total funding to $150 million. Chris Golec, Demandbase CEO, told CMSWire the company plans to continue its innovations in Artificial Intelligence (AI) throughout its ABM
Continue reading...
-
Marketo Talks Up Project Orion, ABM Enhancements at Summit
Marketo CEO Steve Lucas told the 6,500-plus attendees at its Marketing Nation Summit customer conference Monday that the company has successfully migrated many customers onto its big data re-architecture formerly code-named Project Orion.
Continue reading...
-
Engagio Scout Extends ABM Integrations to Gmail, LinkedIn, Salesforce
Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools. The San Mateo, Calif.-based 2-year-old startup released its Scout extension on the same day competitor Marketo kicked off its Marketing Nation Summit at
Continue reading...
Displaying 1-14 of 40