Articles
Tag: account-based marketing
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6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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Demandbase Re-architects ABM Platform for 'End-to-End' Campaigns
Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one. With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaigns "across the entire funnel.
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Demandbase Secures $65 Million to Advance ABM
Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's total funding to $150 million. Chris Golec, Demandbase CEO, told CMSWire the company plans to continue its innovations in Artificial Intelligence (AI) throughout its ABM
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Marketo Talks Up Project Orion, ABM Enhancements at Summit
Marketo CEO Steve Lucas told the 6,500-plus attendees at its Marketing Nation Summit customer conference Monday that the company has successfully migrated many customers onto its big data re-architecture formerly code-named Project Orion.
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Engagio Scout Extends ABM Integrations to Gmail, LinkedIn, Salesforce
Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools. The San Mateo, Calif.-based 2-year-old startup released its Scout extension on the same day competitor Marketo kicked off its Marketing Nation Summit at
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Marketo Acquires Sales Engagement Provider ToutApp
Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal were not disclosed. Marketo, based in San Mateo, Calif., provides marketing automation software.
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CMSWire Tech Super Bowl: Terminus vs. SmartCurrent
When the New England Patriots face the Atlanta Falcons during the National Football League's 51st Super Bowl tonight, there will be more at stake than the Vince Lombardi trophy. Two tech companies will go head to head in support of their hometown teams. CMSWire arranged a friendly wager between Atlanta-based
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Account-Based Marketing: Digging Into Facts, Uprooting Myths
While trends in B2B marketing may not shift as swiftly and completely as they do in, say, food (I've heard collard greens are making a comeback this year), every once in a while an idea emerges that gets us all talking. In fact, the topic dominates conversation.
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How to Create an Account-Based Sales Strategy in 5 Easy Steps
Savvy salespeople have been using an account-based approach to win big customers on their own for a long time. But now the strategy is catching on at an organization-wide level.
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Confessions of an ABM Skeptic
Remember pet rocks or Rubik’s Cubes or hipster beards? Well, add account-based marketing (ABM) to that list of trends.
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Anita Brearton: Marketers Should Start With Strategy, Discard What Doesn't Work
Anita Brearton understands the challenges digital marketing teams face. Before founding Boston-based CabinetM with co-founder Sheryl Schultz, Brearton ran an e-commerce company and watched as her own digital marketing team struggled to find, implement and manage the technology they needed to interact with customers.
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How the GDPR Will Lead to New Marketing Opportunities
When I was in junior high, almost every sleepover involved a midnight snipe hunt. We’d traipse around the neighborhood with pillowcases trying to capture the elusive snipe, a very rare bird.
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Demandbase's New DemandGraph Adds Artificial Intelligence to ABM
San Francisco-based Demandbase, a business-to- business (B2B) marketing company, is putting its Spiderbook acquisition to work by adding a layer of artificial intelligence (AI) to its Account-Based Marketing (ABM) platform. Spiderbook, which Demandbase acquired in May, offers machine learning and data science to analyze web pages and target accounts.
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Don't Let Data Stand in the Way of ABM Success
Every customer wants to feel special, whether in a business to consumer (B2C) or a business to business (B2B) scenario. But for far too long, only the B2C context delivered on some of the promises of personalization. Today, that's changing.
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