Articles
Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement.
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Often we miss the opportunity to use data to learn about customers after they buy.
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Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
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Here are a five things on my wish list for ABM this year. Let’s make them happen.
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Account-based marketing has moved beyond the hype within the last three years to become the new 'agent for change.'
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The metrics that really keep your finger on the pulse of your business are those that give you real indications about performance.
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Creating a successful customer life cycle involves a multidisciplinary approach.
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Account-based marketing can thrive when sales and marketing act as one team.
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Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today.
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How to fix the growing data integrity problem.
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What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one.
With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaigns "across the entire funnel.
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