Articles
Tag: account-based marketing
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Has Account-Based Marketing Made Sales Development Reps Obsolete?
Account-based marketing has moved beyond the hype within the last three years to become the new 'agent for change.'
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Stop Talking and Start Doing: What It Really Takes to Excel with ABM
The metrics that really keep your finger on the pulse of your business are those that give you real indications about performance.
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Traditional Inbound Marketing vs. ABM Buying Personas
Creating a successful customer life cycle involves a multidisciplinary approach.
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The Account-Based Marketing One-Team Approach: More Than a Catchphrase
Account-based marketing can thrive when sales and marketing act as one team.
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Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next
Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today.
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Fix Your Marketing Data Problem So You Can Get on With Work
How to fix the growing data integrity problem.
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6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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Demandbase Re-architects ABM Platform for 'End-to-End' Campaigns
Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one. With the relea
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Demandbase Secures $65 Million to Advance ABM
Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's total funding to $150 mi
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Marketo Talks Up Project Orion, ABM Enhancements at Summit
Marketo CEO Steve Lucas told the 6,500-plus attendees at its Marketing Nation Summit customer conference Monday that the company has successfully migrated many customers onto its big data re-architect
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Engagio Scout Extends ABM Integrations to Gmail, LinkedIn, Salesforce
Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools. The San Mateo, C
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Marketo Acquires Sales Engagement Provider ToutApp
Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal wer
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CMSWire Tech Super Bowl: Terminus vs. SmartCurrent
When the New England Patriots face the Atlanta Falcons during the National Football League's 51st Super Bowl tonight, there will be more at stake than the Vince Lombardi trophy. Two tech com
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Account-Based Marketing: Digging Into Facts, Uprooting Myths
While trends in B2B marketing may not shift as swiftly and completely as they do in, say, food (I've heard collard greens are making a comeback this year), every once in a while an idea emerges that g
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