Articles
Tag: account-based marketing
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5 Hard-Earned Lessons on Account-Based Strategy
Taking the leap into account-based marketing can be challenging. These five lessons from hundreds of experiences can help you start off on the right foot.
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Marketers, Are Your ABM Efforts Helping or Hurting Sales? 3 Tips to Consider
The world of B2B marketing is in the middle of a digital revolution, and it feels like everyone wants to put their two cents into our digital strategy.
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How to Attract and Engage, Not Alienate, B2B Buyers
Here’s why it’s time to move from accidental alienation to attracting and engaging your B2B buyers.
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Intent Data and the Gap Between Sales and Marketing
Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data.
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Why Are Account-Based Marketing Investments Heating Up?
The account-based marketing (ABM) software space has seen some significant investments lately. What's behind the movement?
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What's on the Radar of Marketing Leaders Today?
After more than 15 months of disruption, we asked marketing leaders where their focus was today. Here's what they had to say.
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Terminus Announces API Integration With LinkedIn Marketing Solutions
On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions.
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Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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How to Sell Your CFO on an Account Based Strategy Investment
With marketing budgets cut and CFOs adopting a zero-based budgeting mindset, how can you sell your new accounts based strategy? A framework to get started.
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Account-Based Strategies Go Nowhere Without Cross-Functional Collaboration
Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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The Key Elements of a Successful Intent Data Strategy
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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4 Global ABM Challenges All Marketers Share
Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
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