Articles
Tag: account-based marketing
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Account-Based Strategies Go Nowhere Without Cross-Functional Collaboration
Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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The Key Elements of a Successful Intent Data Strategy
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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4 Global ABM Challenges All Marketers Share
Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
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My ABM Wish List for 2019
Here are a five things on my wish list for ABM this year. Let’s make them happen.
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Has Account-Based Marketing Made Sales Development Reps Obsolete?
Account-based marketing has moved beyond the hype within the last three years to become the new 'agent for change.'
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Stop Talking and Start Doing: What It Really Takes to Excel with ABM
The metrics that really keep your finger on the pulse of your business are those that give you real indications about performance.
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Traditional Inbound Marketing vs. ABM Buying Personas
Creating a successful customer life cycle involves a multidisciplinary approach.
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The Account-Based Marketing One-Team Approach: More Than a Catchphrase
Account-based marketing can thrive when sales and marketing act as one team.
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Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next
Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today.
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Fix Your Marketing Data Problem So You Can Get on With Work
How to fix the growing data integrity problem.
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6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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Demandbase Re-architects ABM Platform for 'End-to-End' Campaigns
Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one. With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaigns "across the entire funnel.
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