Articles
Tag: adobe summit
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What's Adobe Doing With Its Multibillion Dollar Magento, Marketo Acquisitions?
Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento.
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Adobe Technology Is Worth the Effort, Marketing Cloud Customers Say
LAS VEGAS — Forget the loud musical intros and video montages, Hollywood stars yapping it up on the main stage or even the contemporary rock bands playing outdoors against the beautiful backdrop of the skyline of this desert oasis. At the Adobe Summit at the Venetian Hotel here last week,
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Adobe Summit Retrospective: Building a Stronger Cloud?
LAS VEGAS — Adobe defended its cloud-hosting capabilities for web content management and the integration story of its marketing cloud, telling CMSWire it embraces microservices and APIs for development and integrations. Tim Waddell, director of product marketing for advertising solutions at Adobe, told CMSWire during last week’s Adobe Summit at
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Adobe Sensei's AI Framework Adds 'Data Intelligence'
LAS VEGAS — Adobe’s new artificial intelligence (AI) framework integrated into its Adobe Experience Cloud can help marketers tell a better customer story because they can capture trillions of transactions and turn them into data intelligence. Fred Faulkner, marketing director for Adobe partner ICF Olson, shared that sentiment in
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Evergage Trolls Adobe Summit in Las Vegas
LAS VEGAS — Enterprise technology companies sometimes revert to passive-aggressive mentions of their competitors, usually leaving out names. Evergage’s tactics here outside the Venetian Hotel during fellow MarTech provider Adobe’s annual digital marketing conference were nowhere near passive ... just a whole lot aggressive.
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Adobe Is 'Filling Gaps,' Embracing Diversity, Summit Attendees Say
LAS VEGAS — Adobe has done plenty of talking at its annual digital marketing conference here at the Venetian Hotel. Now it’s time to let some of the 12,000 Adobe Summit attendees share their views. The Adobe Summit runs through tomorrow.
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Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting
LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data analytics technology. Scott Guthrie, executive vice president of the cloud and enterprise group for Microsoft, shared those insights this morning on the main
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Adobe Unveils Experience Cloud, Microsoft Integrations
LAS VEGAS — Adobe announced its usual onslaught of digital marketing technology news as it began its annual Adobe Summit conference here at the Venetian and Palazzo hotels. The San Jose, Calif.-based $1.
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12,000 Expected to Attend Adobe Summit in Las Vegas This Week
LAS VEGAS – Adobe expects 12,000 attendees at its annual digital marketing conference here week, double the crowd from just two years ago. The Adobe Summit begins today at the Palazzo and Venetian hotels on the Las Vegas Strip.
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