Articles
Tag: cmo
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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Chief Marketing Officers Share Strategies for 2018
To understand where organizations are focusing their marketing dollars next year we spoke with CMOs from various industries to see where their plans lie.
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The Path to CMO Is Varied (and Lucrative)
There are many paths to the marketing C-Suite. But some fundamentals every would-be CMO must have.
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Marketo's New CMO Completes Post-Vista Executive Shakeup
Marketo has completed its executive team shakeup post Vista Equity acquisition with the hiring of a new chief marketing officer. The San Mateo, Calif.-based marketing automation provider named Sarah Kennedy as its new CMO yesterday.
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3 Fundamental Skills for Marketers According to Mindtree's CMO
Paul Gottsegen has viewed marketing's role through the lens of an executive at some high-profile companies. He's currently the executive vice president, CMO and chief strategy officer for Bangalore, India-based Mindtree, an $800 million technology services company.
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Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software
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Today's CMO: Job Hoppers or Growth Drivers?
The Wright brothers probably had an easier time conceiving flight than most of us do describing today's chief marketing officer. CMOs, who have landed in the spotlight in this age of customer experience and marketing technology, remain an enigma for many industry observers. Are they technologists ? Are they
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Marketers Don't Have a Clue About Data, CMO Council Reports
Marketers are far less data-savvy than they may think. They don't know what data they have at their disposal, and they don't know how to use it. It's a big reason they're failing to offer the best customer experiences, according to new research from the CMO Council and RedPoint Global
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Who Owns Your Company's Data?
Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT. The prediction was right on the money. Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm.
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Building the Perfect Marketing Organization
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit.
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The Virtual CMO: How Realistic Are Remote Marketing Executives?
An increasingly digital workplace is extending the marketing department beyond the walls of the office. That has big implications for marketing leaders in terms of how they execute their responsibilities and manage a team no longer confined by brick and mortar.
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CMOs Struggle to Drive Revenue, CMO Council Report Finds
Many CMOs do little outside of branding and campaign management and fail to drive revenue growth, a new survey suggests. According to a new CMO Council and Deloitte study of more than 200 CMOs and marketing VPs, CMOs struggle to step into the role of growth and business-drivers.
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4 Vital Strategies for Global Marketing Success
Digital technologies have transformed expectations for a consistent customer experience across markets. Consumers now expect to view and receive constant streams of information in real-time, across multiple different platforms and in their preferred languages.
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3 Ways to Help Your CMO Generate More Systematic Insights
Analytics are important and nobody disputes that. Marketers everywhere recognize the value of insights, but they haven’t figured out how to capture them in systematic ways. Way too many insight-driven successes still stem from happy accidents. CMOs know this needs to change.
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