Articles
Tag: cmo
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What CMOs Should Tell Board Members (and What Boards Should Be Asking)
Marketers have an opportunity to help board of directors understand marketing and the right questions to ask — but most are missing out.
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
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What is the CMO's Technology Strategy for 2019 and Beyond?
Are CMOs becoming more tech-savvy? We asked CMOs how much of their role involves technology and how the challenges facing them in 2019.
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11 Necessary Skills and Traits for the Modern Chief Marketing Officer
Today's CMOs deal with technology, people, finance and accounting and more. It takes a special skill set to make it all work together and be successful.
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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Who Should Take the Lead In Digital Experience Technology Selection?
Research has shown CIOs and IT have a more prominent role in digital experience technology selection than you might think, but partnership might be key.
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Why Marketing Needs to Drive the Entire Omnichannel Customer Experience
Marketing does much more than just filling a pipeline with qualified leads. It should now own the entire customer experience, starting with the contact center.
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Traveling the Road From CMO to CEO
4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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The DNA of a Successful CMO
CMOs who succeed today have data in their veins, experience in their soul and customers in their heart.
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process
In journalism the rule is trust but verify, it seems the same is true with your technology vendors.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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