Articles
Tag: cmo
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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Where Should Your Marketing Teams Focus Their Skills Training?
Just like the marketing landscape itself changes, so do many of the skills necessary to be successful. Are CMOs reskilling their teams for the future?
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Less Is More: Dealing With 2020's Marketing Budget Challenges
The budget CMOs started 2020 with will not be the budget they end the year with.
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This Is the Critical Role Every CMO Needs to Play Right Now
Chief marketing officers might need to update their title in 2020 to chief marketing optimist.
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What's the CMO's Playbook for Working With Reduced Headcount?
COVID-19 has forced some marketing staff cuts. How can CMOs adapt and ensure marketing success with a smaller staff?
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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Does Your Business Need a Fractional CMO?
With lots of marketing talent in the job pool, a fractional CMO may be just what your organization needs to get a new perspective on how you do business.
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Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot
Eliminating the CMO and much of the marketing budget may provide some short-term relief, but it may also make the road to recovery impassable.
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11 Necessary Skills and Traits for the Modern Chief Marketing Officer
Today's CMOs deal with technology, people, finance and accounting and more. It takes a special skill set to make it all work together and be successful.
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3 Myths of the Modern CMO
The role of CMO is inherently multi-dimensional and ever-changing.
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Who Should Lead Customer Experience Efforts in Your Organization?
Customer experience has become one of the most important differentiators and is paramount for organizations. But who should lead the effort?
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What's Next for CMOs? Taking the Reins on Revenue
Many marketing leaders still hang their hat on KPIs, but ultimately you have to own the revenue goal if you want to have a bigger impact on your company.
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What's on the Mind of the Modern CMO?
What lies in store for CMOs as we head into the Roaring '20s? We went right to the horse's mouth to find out what trends are driving digital marketing forward.
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Why Customer Experience Is Everything
Yes — product, price and performance matter, but customer experience is now the basis of differentiation for most businesses.
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