Articles
Tag: cmo
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What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
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What is the CMO's Technology Strategy for 2019 and Beyond?
Are CMOs becoming more tech-savvy? We asked CMOs how much of their role involves technology and how the challenges facing them in 2019.
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11 Necessary Skills and Traits for the Modern Chief Marketing Officer
Today's CMOs deal with technology, people, finance and accounting and more. It takes a special skill set to make it all work together and be successful.
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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Who Should Take the Lead In Digital Experience Technology Selection?
Research has shown CIOs and IT have a more prominent role in digital experience technology selection than you might think, but partnership might be key.
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Why Marketing Needs to Drive the Entire Omnichannel Customer Experience
Marketing does much more than just filling a pipeline with qualified leads. It should now own the entire customer experience, starting with the contact center.
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Traveling the Road From CMO to CEO
4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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The DNA of a Successful CMO
CMOs who succeed today have data in their veins, experience in their soul and customers in their heart.
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process
In journalism the rule is trust but verify, it seems the same is true with your technology vendors.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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Chief Marketing Officers Share Strategies for 2018
To understand where organizations are focusing their marketing dollars next year we spoke with CMOs from various industries to see where their plans lie.
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The Path to CMO Is Varied (and Lucrative)
There are many paths to the marketing C-Suite. But some fundamentals every would-be CMO must have.
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