Articles
Tag: cmo
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3 Fundamental Skills for Marketers According to Mindtree's CMO
Paul Gottsegen has viewed marketing's role through the lens of an executive at some high-profile companies. He's currently the executive vice president, CMO and chief strategy officer for Bangalore, India-based Mindtree, an $800 million technology services company.
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Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software
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Today's CMO: Job Hoppers or Growth Drivers?
The Wright brothers probably had an easier time conceiving flight than most of us do describing today's chief marketing officer. CMOs, who have landed in the spotlight in this age of customer experience and marketing technology, remain an enigma for many industry observers. Are they technologists ? Are they
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Marketers Don't Have a Clue About Data, CMO Council Reports
Marketers are far less data-savvy than they may think. They don't know what data they have at their disposal, and they don't know how to use it. It's a big reason they're failing to offer the best customer experiences, according to new research from the CMO Council and RedPoint Global
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Who Owns Your Company's Data?
Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT. The prediction was right on the money. Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm.
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Building the Perfect Marketing Organization
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit.
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The Virtual CMO: How Realistic Are Remote Marketing Executives?
An increasingly digital workplace is extending the marketing department beyond the walls of the office. That has big implications for marketing leaders in terms of how they execute their responsibilities and manage a team no longer confined by brick and mortar.
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CMOs Struggle to Drive Revenue, CMO Council Report Finds
Many CMOs do little outside of branding and campaign management and fail to drive revenue growth, a new survey suggests. According to a new CMO Council and Deloitte study of more than 200 CMOs and marketing VPs, CMOs struggle to step into the role of growth and business-drivers.
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4 Vital Strategies for Global Marketing Success
Digital technologies have transformed expectations for a consistent customer experience across markets. Consumers now expect to view and receive constant streams of information in real-time, across multiple different platforms and in their preferred languages.
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3 Ways to Help Your CMO Generate More Systematic Insights
Analytics are important and nobody disputes that. Marketers everywhere recognize the value of insights, but they haven’t figured out how to capture them in systematic ways. Way too many insight-driven successes still stem from happy accidents. CMOs know this needs to change.
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Why CMOs (and Organizations) Should Adopt a Beginner's Mindset
It’s that time of year again, when planning for the New Year is in full tilt. Many organizations use this time to see how the results from this year’s strategies measured up against the goals set back in January. I’ve written before about the challenges around digital transformation, and
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Growth Hacking Helps You Experiment Your Way to Better CX
It’s no stretch to say that “data-driven” has been the defining mantra for marketers in the 2010s. Some marketers have embraced data as a panacea for every challenge they face, while others have hoped the notion of “data” as a cure-all would go away if they just ignored it.
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What Do CMOs Want?
"What do CMOs want?" I've heard this question repeatedly throughout my career — from agencies, vendors, clients and advisor organizations. I’ve even worked with clients who wondered what their CMO wants. The topic is a perennial favorite of the list post.
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How to Find the Right Marketing Leader for Your Company
Why are CEOs perennially frustrated with their marketing leads? We’ve all heard the David Packard quip, “marketing is too important to be left to the marketing department.
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