Articles
Tag: cmo
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Who Should Take the Lead In Digital Experience Technology Selection?
Research has shown CIOs and IT have a more prominent role in digital experience technology selection than you might think, but partnership might be key.
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Why Marketing Needs to Drive the Entire Omnichannel Customer Experience
Marketing does much more than just filling a pipeline with qualified leads. It should now own the entire customer experience, starting with the contact center.
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Traveling the Road From CMO to CEO
4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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The DNA of a Successful CMO
CMOs who succeed today have data in their veins, experience in their soul and customers in their heart.
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process
In journalism the rule is trust but verify, it seems the same is true with your technology vendors.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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Chief Marketing Officers Share Strategies for 2018
To understand where organizations are focusing their marketing dollars next year we spoke with CMOs from various industries to see where their plans lie.
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The Path to CMO Is Varied (and Lucrative)
There are many paths to the marketing C-Suite. But some fundamentals every would-be CMO must have.
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Marketo's New CMO Completes Post-Vista Executive Shakeup
Marketo has named a new chief marketing officer, completing a major executive-team shakeup that began post Vista Equity acquisition.
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3 Fundamental Skills for Marketers According to Mindtree's CMO
Paul Gottsegen has viewed marketing's role through the lens of an executive at some high-profile companies. He's currently the executive vice president, CMO and chief strategy officer for Bangalore, I
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Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-tea
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Today's CMO: Job Hoppers or Growth Drivers?
The Wright brothers probably had an easier time conceiving flight than most of us do describing today's chief marketing officer. CMOs, who have landed in the spotlight in this age of customer experien
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