Articles
Tag: cmo
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Who Should Lead Customer Experience Efforts in Your Organization?
Customer experience has become one of the most important differentiators and is paramount for organizations. But who should lead the effort?
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What's Next for CMOs? Taking the Reins on Revenue
Many marketing leaders still hang their hat on KPIs, but ultimately you have to own the revenue goal if you want to have a bigger impact on your company.
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What's on the Mind of the Modern CMO?
What lies in store for CMOs as we head into the Roaring '20s? We went right to the horse's mouth to find out what trends are driving digital marketing forward.
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Why Customer Experience Is Everything
Yes — product, price and performance matter, but customer experience is now the basis of differentiation for most businesses.
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CMOs Share AI Implementation Successes and Challenges
CMOs said their marketing team’s AI implementations will almost triple over the next three years. Marketing departments needs to be ready.
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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Why the CMO Role Isn't Doomed After All
Digital transformation has created more opportunity and value for marketers than ever before.
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Striking a Balance Between Martech Investments and Upskilling
Martech investments are increasing, but should CMOs focus a little more on upskilling their employees before they bolster their martech stacks?
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3 CMOs Discuss Proving Worth and the Road Ahead for Marketing Leaders
We caught up with three CMOs to discuss the importance of their roles, what they do and the future of the role.
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Hiring Employees vs. Hiring Agencies
Should you hire a marketing team, or build a team of third-party experts? If you don’t have a clear answer in mind, you’re not alone.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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Why Brands Need to Loosen Up and Be More Spontaneous
Sometimes, I’ll hear that simplicity is reductive, that it takes away all the joy, leaving only the function. In reality, it’s the opposite.
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5 Reasons CMOs are Facing an Uphill Battle
We asked CMOs what their biggest challenge is and how they are tackling them. Here is what they had to say.
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Top Traits CMOs Look for When Hiring Marketing Talent
Finding the right people is never easy and the current job market is very competitive so we asked CMOs what they look for when recruiting their marketing teams.
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