Articles
Tag: infographics
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E-Spirit Finds Digital Transformation More Dream Than Reality
A new study published by web content and digital management company e-Spirit found that while 88 percent of the 200 companies it surveyed have digital transformation projects on the drawing board or underway, most are still struggling to implement them in basic ways that range from application integration to omnichannel
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Better Infographics: Think Outside the Rectangle
“I’m getting internal pressure to create infographics. Yes, I know they’ll perform well. But to be honest, I don’t view many myself. As a consumer of content, I’m just not sure I see the value.” I heard this comment at a Silicon Valley Meetup for content marketers, and it
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Have You Closed Your Eyes to Infographics?
A generation ago -- make that two generations -- banner ads were online marketing's Big Thing. They're long gone, of course, done in by complaints about their intrusiveness and the subsequent development of better ad formats.
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A Picture is Worth a Thousand Words
Imagine Facebook without selfies, Instagram without videos or Amazon without product images. You can’t, can you? In this digital-first world we live in, data overload is a menacing reality, and a picture is not just “worth a thousand words” … it is priceless.
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Parents Aren't the Only Winners When Kids Return to School [Infographic]
As a major office store so accurately suggested in a TV ad a few years ago, it's back to school season … the most wonderful time of year for parents everywhere.
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Customer Service on Stage: 3 Ways to Avoid Brand Failure [Infographic]
The reports, “Service Transformation: The Business Case” (pdf) and “Reviewing Field Service Strategy: Aligning Focus and Execution,” (pdf) provide important insights that executives should consider in redefining customer service and field service strategy.
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What's New in July for Open Source CMS [Infographic]
You know it. You love it. And now Dominic Smith, a senior writer and content strategist at Rackspace, the Windcrest, Texas-based CMS hosting company, has confirmed what anyone reading this probably already knows.
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How to Sweeten Customer Experience [Infographic]
Good customer service once meant saying "please" and "thank you" and addressing each person who approached the sales counter by name.
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How Does Lead Scoring REALLY Benefit Businesses? [Infographic]
In their pitch for lead scoring, salespeople will name dozens of reasons why its adoption is crucial for your business. But you know that the proof is in the pudding. So let’s see what those already using it have to say.
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How Is Hadoop Like Teenage Sex? [Infographic]
How is Hadoop like teenage sex? It’s an old riddle whose answer is changing quickly. If you don’t already know what it is, read on. And if you do, read on anyway (and check out the Infographic) because we have some marvelous visual statistics to share.
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How to Catch Customers #BlackFriday [Infographic]
You couldn't have made it through the past month without hearing one prediction after another about the importance of mobile commerce this holiday season. And guess what? Everyone who emphasized that optimizing for mobile was an essential retail strategy was apparently right, according to early insight from IBM.
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Talk Faster: You Only Have Seconds to Make Your Point [Infographic]
Did you get the impression your boss tuned you out while you were making that elaborate presentation? You're probably right.
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TESTED! Personal vs. Business Email Contacts on B2B Websites [Infographic]
It's common practice in B2B marketing to require business email addresses on websites and online forms, but does this requirement leave valid leads on the table? Despite the rise of social networks and other channels, there is no doubt that email marketing remains strong.
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Marketers Pick Their Social Media Channels of Choice [Infographic]
Despite being lumped together under the social media banner, not all social sites are the same, a difference that is reflected in how social media is used by marketers. In May 2013 Michael A. Stelzner of the Social Media Examiner looked at how companies use social media in his "
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![Parents Aren't the Only Winners When Kids Return to School [Infographic]](/-/media/images/smg/editorial/2014/08/25.ashx?mw=155&mh=117)
![Customer Service on Stage: 3 Ways to Avoid Brand Failure [Infographic]](/-/media/images/smg/editorial/2014/08/19.ashx?mw=155&mh=117)
![What's New in July for Open Source CMS [Infographic]](/-/media/images/smg/editorial/2014/07/02.ashx?mw=155&mh=117)
![How to Sweeten Customer Experience [Infographic]](/-/media/images/smg/editorial/2014/05/07.ashx?mw=155&mh=117)
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