Articles
Tag: mobile engagement
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Empower Your Customers with Interactive, Visual Data
Often, when we read about mobile engagement and analytics, the conversation focuses on collecting and analyzing customer data to better understand needs and deliver memorable customer experiences.
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How to Tame Your Mobile Security Dragon
It's complicated. It's expensive and we don’t have the budget for it. There are no unifying standards. The apps are complex.
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5 Reasons IT Is Scared of Mobile Security
Last month Spiceworks released a study about mobile security in the enterprise – or, as the case may be, lack thereof.
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Developers, IT Decision Makers Worlds Apart on Mobile
Developers and senior IT decision makers have differing views of mobile maturity and its development in their organizations. That's not surprising. But this much difference? Appcelerator, a mobile enterprise platform provider, and IDC recently surveyed 8,010 mobile developers and 121 IT decision makers.
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How Mobile and Social Are Changing Consumer Behaviors [Infographic]
Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper.
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Forrester: Mobile Engagement Is More Complex Than Any One Provider's Capabilities
Creating apps for mobile devices is not just about software development, but about creating engaging experiences. A new report from Forrester Research assesses the capabilities of what it calls the leading “mobile engagement providers” -- and finds that no major vendor currently has all of the required skills. The report,
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The Future of Mobile Advertising is Built on Current Trends
Do you know where the mobile advertising industry is headed? If you’re still trying to figure out which way the wind is blowing, you may want to hitch your wagon to Amobee.
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eBook: Mobify's 14 Essential Tactics for Mobile Engagement
Optimizing for mobile engagement is not always easy, thanks especially to the changing interfaces, screens and sizes of mobile devices. Still, the objectives remain the same: Provide relevant information or tasks in an accessible and user-friendly format.
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Confirmit Launches Updates for Multichannel Engagement
When you think of social media, it used to be Facebook and Twitter that dominated. For many it may still be true, but in the last few years -- heck, months! -- several new social media channels have emerged.
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Mobile Is the New Face of Customer Engagement, Forrester Says
Just as Forrester predicts that, by 2020, we’ll be living in a world dominating by smart devices, it also suggests that, in just 4 years, there will be a chief mobility officer overseeing enterprise mobile strategies. 2016: The Year of Mobile Engagement This isn’t just some empty prediction.
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Kapow Packs Record Quarter Punch with 64 Percent Growth
Kapow Software has done some major damage with the Kapow Katalyst Application Integration Platform-- in a good way. The company just announced their best fiscal Q1 in their personal history. Read on if you've got an enterprise-sized appetite for integration capabilities, content migration, mobile enablement, web intelligence, and business process automation.
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3 iPad/iPhone Apps for the Mobile Worker
Mobile workers pay attention. Frankly, who isn’t a mobile worker these days? Whether you are on the train, plane, bus or working from your home office, it’s not always easy to gain access to what you need to be productive.
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Mobile Connection Management is the Mobile Experience
We talk a lot of the mobile enterprise, mobile customer engagement and all the different ways the mobile platform enables us all to stay connected. To do so effectively not only requires an effective strategy; it also requires a way to manage all the data stored, shared and downloaded.
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Mobile Enterprise: Mobile the Best, Worst Way to Reach Customers
When it comes to mobile, most people are confident that it’s the next, best tool in customer engagement. This week, it’s both the best and worst tool. Let us explain. Mobile the Worst A recent report by the Econsultancy, produced in association with Tealeaf, found that poor user experience
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