Articles
Tag: testing
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Where to Invest in Your Customer Journeys: Define, Design and Implement
There is a lot of complexity in today’s user journey. It covers a number of steps your customers engage in and usually includes several channels.
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Yes, Quality Is Your Problem
The digital economy demands that quality be woven into the culture of an organization and that only happens when everyone takes ownership.
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One Simple Mistake Can Kill Conversions and Revenue
Everything your company delivers, releases or offers to potential and current customers needs thorough testing.
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Fighting Coronavirus With Data
Until we have a vaccine, data is our vaccine. We need the right data about who has it and who they were in touch with.
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5 Tips for Testing Microservices
With all the benefits of microservices, testing them can get tricky. Here are the best microservice testing strategies according to the experts.
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The Metrics Customer Experience Professionals Care About
Customer experience professionals have long been using KPIs to measure the success of their programs but what metrics do they value most?
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Why Doesn’t UX Get Fast Feedback and Iterate?
In the battle between fast and good, UX will choose good every time — and you should too.
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5 Resolutions for a Digitally Excellent 2019
Five resolutions to accelerate your business's journey down the road to digital excellence.
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The Danger of Designing for Only One User
User testing should be done with multiple people to ensure multiple POV are being represented.
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Where Testing Fits in Your Omnichannel Experiences
With the lines between online and offline experiences becoming increasingly blurred, businesses need testing strategies that cover every step of the experience.
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Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
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How Google Optimize Simplifies Site Testing
Marketers are always looking for ways to improve the response to their marketing content. And between the increase in connected devices and the ubiquity of programmatic campaigns, that need is greater than ever before.
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Ditch Your Traditional Testing Tactics to Improve DX
For modern empowered customers, expectations for their digital experiences with a brand are always evolving. So it stands to reason that companies looking to compete for those empowered customers must keep up by constantly improving the digital experiences they provide.
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Why User Testing Isn't a Nice-to-Have, It's a Must-Have
Making assumptions can be the downfall of many a marketer. Think about it: how often have you conducted user research without actually talking to real people? All too often, we use data to infer what users want without ever asking them firsthand. According to Forrester Research’s 2015 Customer Experience Index
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