Articles
Tag: translation management
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A 5-Point Checklist for Finding a Translation Management System
The best translation management systems (TMS) find the perfect balance between function, features and performance. Independent market research company Common Sense Advisory (CSA Research) released a guide for businesses in the market for a new TMS. The guide breaks down TMS evaluation into five main functional areas: management, workflows,
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Can You Make Google Love Your Global Content?
Nǐ hǎo! ¡Hola! Konnichiwa! Oi! Guten Tag! Bonjour! Ciao! Privét! If your website isn’t translated into at least five of the above languages, you could be missing out on at least double your potential sales.
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Cloudwords Localizes the Oracle Cloud
Cloudwords, a startup backed by Salesforce.com founder Marc Benioff, has beefed up its integration with the Oracle Marketing Cloud, aiming to automate and organize the process of managing the localization of B2B and B2C content Cloudwords announced yesterday that it is now integrated with Oracle Reponsys, Oracle Content Marketing (formerly
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Cloudwords Offers New Solution for Global Marketers
Marc Benioff-backed Cloudwords is continuing its quest to help global marketers manage multi-lingual content. The cloud-based translation management application today announced Campaign Manager, an enterprise-ready solution designed to help marketers "plan, execute and track" the localization and translation of marketing content for global campaigns. Benioff, the CEO of salesforce.com
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Translation in the Cloud
People expect translations to happen at the speed and accuracy of a Star Trek Universal Translator. Unfortunately, that time is not here yet, but we are approaching it quickly.
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Content Value Index for Localization: Not All Content is Created Equal
So how does your organization categorize the relative value of its content for translation? How, what and when do you translate specific types of content? I propose we look at this in terms of a “Content Value Index.
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The Importance of Translation in Business and the World
There is a great need for improved translation technology. Companies can expand globally only as fast as they have the resources to support each new country or language.
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How Social Media and Translation Boost Company Commerce
“Ich bin ein Berliner.” John F. Kennedy announced this famous phrase in Germany on June 26, 1963. Kennedy’s statement, which translates to “I am a citizen of Berlin,” became a famous symbol for international unity.
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Accelerate Overseas Growth in 2012 Using Content Management Systems
All indications point to 2012 continuing the economic turmoil of the past few years. Companies interested in growing despite the economic difficulties are taking steps to attract customers who live outside of the United States.
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Customer Experience: The Key to Growth in Foreign Markets
Companies who wish to grow business overseas are faced with a difficult path. In 2011, 78% of people in North America, 58% in Europe and only 11% of people in Africa have internet access. Europe and Africa both have large populations who are not currently online but will be
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Localize Content First, then use Social Media to Increase Revenue
The days of catering exclusively to the customers in a single nation are over. Business is naturally becoming more of an international endeavor. Domestic multi-national corporations are beginning to see their financial balance of power shift from customers inside the borders to outside of them.
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How Matching Translation Workflow to Content Can Open Markets and Simplify Business
Content isn’t what it used to be. Companies used to only have to manage contracts, proposals, documentation, and other standard business content. Today, in addition to those core internal documents, businesses have socially driven content such as online communities, email, websites and social media.
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Is Your Content in Jeopardy? LionBridge, IBM Partner to Improve Its Fluency
IBM’s Watson impressed us on Jeopardy in February. But can Watson cut it in a global world? IBM + Lionbridge = A Multilingual Translation Engine Lionbridge and IBM are partnering to help companies engage with global customers better and more effectively. GeoFluent, launched today, combines Lionbridge’s cloud-based language customization solution with IBM’s statistical
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Translate your SharePoint Content with New Lingotek API
Another interesting add-on (or add-in) for SharePoint 2010 has just been released, this time by Lingotek (news, site) in the shape of a new set of APIs in Lingotek-Inside. The new APIs can take SharePoint content and translate it quickly and cheaply using machine translation software
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