Cupertino, Calif.-based SugarCRM announced another record quarter in Q3, with strong year-over-year growth (69%) in all regions, and said it was casting an eye toward Eastern Europe to help keep up the momentum. The company reported a 13% upward trajectory in billings, over Q2 numbers that included a whopping 84% and 83% year-over-year growth in North America and Asia Pacific respectively.

Extending the Channel Network

With more than 350 channel partners and 30,000-plus open source global developers, the company is now looking to expand its reach in the EMEA region (Europe, Middle East and Africa) and announced it will pay particular attention to Eastern Europe where billings growth was, by comparison, a more modest 45%. 

The company will extend this strategy and build its channel network in EMEA. “One of my main goals is to penetrate the Eastern European market further and have at least one certified channel partner in every country,” said Katarína Parkanská, Sugar CRM Deutschland’s Manager for the region. “The objective is to offer our customers all the necessary local support they need as well as local language packs. We are open to inquiries from prospective partners in all Eastern European territory countries who want to grow with one of the most widely used CRM platforms on the market,” she said.  

Sugar is supported in 25 languages and already has built a substantial group of partners in EMEA. The company is also planning a road trip in the Eastern European region, slated for the first half of 2012. The company said it will host industry-related events in the Czech Republic, Poland, Hungary and Russia. More details on upcoming SugarCRM events can be found online.

Back to the Numbers

Getting back to financials and the record quarter in growth, CEO Larry Augustin said, “SugarCRM has again outdone its achievements of the past quarter, we are executing on all fronts, as we expand our network of channel partners and support customer competitiveness by providing a uniquely flexible CRM solution that’s affordable and allows customization and scalability.”

The group also reported over the last 12 months that the company has gained on both the new and active customer fronts.  First, over 2,800 new customers were signed in the year so far, and the number of active customers is up over 30% year over year, with subscriptions up almost 40%, to over 100,000, the company said.  

Earlier this month SugarCRM v.6.3 was released, a new version supporting deeper integration with third-party apps, enhanced administration and faster feedback that enhances real-time collaboration.