We are only a few hours away from our July Tweet Jam. Today we'll talk content marketing and how to properly use it to engage your customers and build lasting relationships. We're sure you'll walk away with some great insights from our lineup of panelists and all the other participants.


The Jam starts at 10am PT, 1pm ET. Follow us on your favorite Twitter tool using the #CXMChat hashtag, join our TweetChat room or follow us below on Cover-It-live below.

Just to remind you, here are today's topics:

  1. How do you define content marketing?
  2. Does every organization have a customer journey?
  3. What's the hardest part of content marketing and how do you do it well?
  4. What roles do tools play in content marketing?
  5. Describe 3 ways you measure success with content marketing.
  6. What does content marketing tell us about the future of online marketing? 

Enjoy the event!