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This Week: Think Customer Engagement, Not Marketing Campaigns

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This week it was all about new markets and marketplaces. Elcom set up an office in San Francisco, eZ Systems appointed a VP of Americas, Microsoft debuted a new Windows Phone Dev Center and Liferay officially opened its portal app marketplace.

Think Engagement, Not Marketing
Sitecore also provided tips on engaging the empowered customer, and we learned how gamification may just be the secret sauce of customer engagement

SharePoint on the Brain
SharePoint 2013 remains a huge topic of discussion -- if our Top 10 Hot Articles list is any indication. Here's a sampling:

The August Tweet Jam
Our August 22nd SharePoint Tweet Jam will take a step back and look at how to best use SharePoint to support the Information Worker. Mark your calendars, it will be interesting. And don't forget our SharePoint 2010 poll, voting is still open.

 

5 Steps to Brand Engagement
This guide by Telerik describes how to build an emotional connection with your audience and increase the relevance of digital experiences.
> Download the Free Guide

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About the Author
Barb Mosher Zinck

Barb worked for CMSWire from November 2007 through October 2013. She has over 10 years’ experience as an IT solutions architect focusing on content management and enterprise collaboration. Connect with Barb Mosher Zinck:

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