This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.
Forrester Wave for DAM
In its Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, Forrester Research focuses on the DAM marketplace. Forrester says the DAM vendor marketplace has “a lot of Davids but no real Goliath.” We look at other highlights from the report.
Siobhan Fagan reports that at the recent Henry Stewart DAM event in New York, Theresa Regli of the Real Story Group urged attendees to consider the brands that surround them, including visuals that help brand a city and tell its story to someone who has never visited before. Regli explained that brandspaces is about being immersed in a brand and taking a new approach to rich media assets. She explained that, in addition to planning and the vetting process involved with investing in a DAM solution, companies need a DAM administrator on board to manage the solution.
ADAM Software Partners With ConceptShare
Media workflow and marketing solutions provider ADAM Software and collaboration platform vendor ConceptShare are partnering to develop cross-media collaboration solutions. ADAM Software is embedding ConceptShare's creative review and approval functionality into its DAM platform.
The Real Story Group and the DAM Foundation recently announced the DAM Maturity Model (DAM3), which helps measure technology, human, information and system dimensions of DAM solutions. We look at the categories and how the new system works.
DAM and the Marketing Technologist
Widen released a white paper called "Digital Asset Management and the Marketing Technologist." According to Widen, the white paper explains some of the functions, benefits and qualities of a marketing technologist. The white paper is free, but, as usual, you'll need to supply your name and a few other personal details before downloading it.