Articles
Tag: widen
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Optimizely Acquires CDP Zaius, Acquia Updates Open DXP and More DCX News
Optimizely has acquired a CDP, and Acquia updates its DXP, plus more digital marketing and customer experience software news.
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ICANN Rejects $1.1B Sale of .ORG Domain Manager, Widen Debuts PIM App and More News
In this week's CX news, ICANN Board's decision to withhold consent for a change of control, Contentful partners with BVA and more news.
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Marketers Top 3 Digital Tools
New research from Widen shows that the most important tools for marketers are file sharing apps, CRM and email.
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Gartner Predicts Global AI Business Value Will Reach $1.2T, Sprinklr Updates, More News
Catching up on the latest in customer experience software news.
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Salesforce Buys MuleSoft for $6.5B, IBM Releases Watson Assistant, More News
Catching up on the latest customer experience software news with updates from Salesforce, IBM, Acquia and more
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Google Search Now Extends Across Enterprise Repositories
Google knows search. Pop any query into the web search engine it developed and it will provide answers to just about anything. Google can even personalize the responses based on user profiles. Unfortunately, it couldn't provide the same robust capabilities at the enterprise level ... until now, that is.
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The Invisible Forces Behind Intelligent Content: A Marketer's Guide
The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters. The most powerful forces in this content universe are not the objects we see but rather the mass and energy we don’t see.
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MarTech Lessons From Your DAM Marketing Dinner Party
Some marketers conflate digital asset management (DAM) with web content management (WCM). It’s an innocent mistake. After all, WCMs often have a media library. Just like DAM, right? Not so much. Let’s imagine the customer experience is a dinner party you host. DAM is the kitchen.
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The Future of DAM, Explained With a Bicycle Wheel
Our digital future and legacy DNA often clash. Digital environments and processes, mazes of 0s and 1s, frustrate our taste for simplicity. That's why I’d like to explain the future of digital asset management (DAM) with a bicycle wheel.
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Widen Promises Enterprises DAM Quick Digital Insights
Digital asset management (DAM) specialist Widen Enterprises just released Quick Insights, an application it describes as an analytics “cheat sheet” for digital marketers.
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DAM's Roadmap for 2015 and Beyond: Interoperability, Analytics
A number of vendors in the DAM industry were asked one question, "What innovative new features and technologies will you offer in 2015?" And while the DAM and MAM industry is diverse, four clear trends emerged.
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CMSWire's Top 10 Hits of 2014: Digital Asset Management
If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion.
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2 Vendors Try to Make DAM Friendlier for SMBs
Digital Asset Management (DAM) systems get a bad rap. They're often criticized as pricey, overly complicated, hard to navigate and difficult to manage and use. Research from Microsoft shows only 30 percent of small- to mid-sized businesses (SMBs) have adopted a DAM solution because of costs, implementation and maintenance concerns.
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News Bites: Widen Update, Content Localization and More
Summertime, and the news is a-hoppin'. This week: Widen releases 7.2, Five9 unveils Summer Release, Telerik enhances and there's a free white paper on content localization. Plus: Google Analytics splits brand and generic channels, SiteSpeck is out with an SDK, and businesses Aldridge and Digital Dominion enter a new phase.
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