Articles
Optimizely has acquired a CDP, and Acquia updates its DXP, plus more digital marketing and customer experience software news.
Continue reading...
In this week's CX news, ICANN Board's decision to withhold consent for a change of control, Contentful partners with BVA and more news.
Continue reading...
New research from Widen shows that the most important tools for marketers are file sharing apps, CRM and email.
Continue reading...
Catching up on the latest in customer experience software news.
Continue reading...
Catching up on the latest customer experience software news with updates from Salesforce, IBM, Acquia and more
Continue reading...
Google knows search. Pop any query into the web search engine it developed and it will provide answers to just about anything. Google can even personalize the responses based on user profiles.
Unfortunately, it couldn't provide the same robust capabilities at the enterprise level ... until now, that is.
Continue reading...
The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters.
The most powerful forces in this content universe are not the objects we see but rather the mass and energy we don’t see.
Continue reading...
Some marketers conflate digital asset management (DAM) with web content management (WCM). It’s an innocent mistake. After all, WCMs often have a media library. Just like DAM, right?
Not so much.
Let’s imagine the customer experience is a dinner party you host.
DAM is the kitchen.
Continue reading...
Our digital future and legacy DNA often clash.
Digital environments and processes, mazes of 0s and 1s, frustrate our taste for simplicity. That's why I’d like to explain the future of digital asset management (DAM) with a bicycle wheel.
Continue reading...
Digital asset management (DAM) specialist Widen Enterprises just released Quick Insights, an application it describes as an analytics “cheat sheet” for digital marketers.
Continue reading...
A number of vendors in the DAM industry were asked one question, "What innovative new features and technologies will you offer in 2015?" And while the DAM and MAM industry is diverse, four clear trends emerged.
Continue reading...
If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion.
Continue reading...
Digital Asset Management (DAM) systems get a bad rap. They're often criticized as pricey, overly complicated, hard to navigate and difficult to manage and use.
Research from Microsoft shows only 30 percent of small- to mid-sized businesses (SMBs) have adopted a DAM solution because of costs, implementation and maintenance concerns.
Continue reading...
Summertime, and the news is a-hoppin'. This week: Widen releases 7.2, Five9 unveils Summer Release, Telerik enhances and there's a free white paper on content localization. Plus: Google Analytics splits brand and generic channels, SiteSpeck is out with an SDK, and businesses Aldridge and Digital Dominion enter a new phase.
Continue reading...