Six Apart is a company developing, marketing, and supporting social publishing services for marketers, publishers, and bloggers.
Six Apart produces Movable Type, a social publishing platform, dedicated to helping businesses and bloggers manage content in today's social media landscape. Six Apart KK has assumed responsibility over all intellectual property and business operations of Movable Type, as well as trademark rights of Six Apart. The new Six Apart, a Japanese corporation formerly known as Six Apart KK, currently develops, markets, and supports Movable Type for a global user base, and also operates the company's website (www.sixapart.com).
- HQ Location
- United States
- Year Founded
Snowflake, a cloud data platform which includes hosting for Customer Data Platform (CDP) providers, sold 28 million shares and raised almost $3.4 billion from its IPO this week. The company is now valued at $70 billion. It is now the largest IPO in the software category. VMWare ra...Read more
Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...
As far as intent data use cases go, leveraging intent to support sales-development efforts may be the most common — even among B2B marketing teams, who are increasingly overseeing the sales-development role. According to a recent TOPO survey, “Selecting or prioritizing accounts” is the No. Cont...Read more
Every year since 2012, Gartner’s annual CMO Spend Survey has tracked marketing budget as a proportion of company revenue. Over recent years the story has been one of budget stability, with the average marketing budget hovering around the 11% mark. Continue reading...
Email has been a particularly useful marketing channel for businesses. But in recent times, niche email newsletters have grown in popularity. According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter. Continue reading...