Editorial
eBook
Web Marketing Moneyball: How Web Operations Drive Marketing ROI
Vicki Sundstrom has spent much of her career addressing the formidable task of creating better experiences for airport passengers.
It’s no easy undertaking: As novelist Anthony Price has observed, "the devil himself probably redesigned hell in the light of the information he had gained from observing airport layouts." Read more.
Top Stories
What else got us talking this week:
Customer Experience
- Marketers: Think Beyond the Search Engine to Serendipitous Discovery
- Digital Transformation: The Latest Flavor in the History of Innovation
- Manage Experience Consistency ... or Chase Your Customers Away
- A New DAM Approach: Marketing with a Purpose
Digital Workplace
- What Enterprise Social Networking Can Learn from Pokémon Go
- Box Partners with Google to Expand Digital Workplace Reach
- Box Reveals Relay Workflow Tool, First Fruit of IBM Partnership
- Hewlett Packard Enterprise Realigns in $8.8B Deal With UK's Micro Focus
Enterprise Information Management
- Reimagine Enterprise Search to Unlock Deeper Information Discovery
- Dell-EMC Deal Closes, But How Sweet a Deal Is It?
- Rethinking Your Data Protection for a Post-Brexit World
- Google's $625M Apigee Deal Marks AWS's Loss
Featured Events
- Sept. 14 — [DX Leaders Webinar] Build Leadership, Culture & Narrative
- Sept. 20 — [CMSWire Webinar] Accelerate Digital Transformation with Enterprise DAM
- Sept. 21 — [Earley Executive Roundtable] Data Governance Success: Think Big but Start Small
- Sept. 28 — [DX Leaders Webinar] DX Plaftorms and Governance
- Nov. 14 — CMSWire's Digital Experience Summit 2016 in Chicago
Featured Research
- The Marketing Automation Checklist
- Gartner Report: Critical Capabilities for WCM
- What's Better Than a Five-Star Review?
- The Campaign and Lead Management Technology Evaluation Report
- Forrester Research: Digital Experience Technology Strategy
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