Andrew Beale said companies gain fantastic power by leveraging data. But Beale, a leader in Washington, DC-based Optimity Advisor's information management practice, cautions that everyone should be alert to how that data is being used.
By understanding the likely strengths and pitfalls, companies can make more impactful marketing decisions and tell potent narratives about people and products. Read more.
Learning Opportunities
Webinar
Feb
7
CX Orchestration: The Next Level for Your VOC Program
See how real-time responses to customer feedback maximize CSAT!
Webinar
Feb
14
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Join us for an exciting hour-long conversation featuring Juanita Olguin, Sr. Director of Marketing at Coveo
Webinar
Feb
22
How Microservices, API-first, Cloud and Headless Fit Into a Modern eCommerce Architecture
Learn how the components of a MACH architecture fit into a modern ecommerce platform
Webinar
Feb
23
Why Machine Learning is a Marketer’s New Superpower
Looking for the cheat codes to turn massive amounts of customer data into meaningful insights?
Conference
May
10
CMSWire CONNECT 2023
Don't miss the most impactful customer experience conference of they year — live in Austin, Texas May 10-12, 2023.
Conference
May
10
Reworked CONNECT 2023
Don't miss the most impactful employee experience conference of they year — live in Austin, Texas May 10-12, 2023.
Webinar
Feb
7
CX Orchestration: The Next Level for Your VOC Program
See how real-time responses to customer feedback maximize CSAT!
Webinar
Feb
14
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Join us for an exciting hour-long conversation featuring Juanita Olguin, Sr. Director of Marketing at Coveo
Top Stories
What else got us talking this week:
Customer Experience
- Personalization Isn't the Goal, Conversion Is
- Dieter Reichert: DX Moves Customer Relationships from Manipulation to Cooperation
- CMOs: You Can't Predict the Future, But You Can Prepare
- Gartner MQ Visionary Automattic: Why WordPress Is the World's Most Popular CMS
Digital Workplace
- How Knowledge Sharing Drives Better Business and Collaboration
- Microsoft Teams Takes Aim at Slack, Other Collaboration Vendors
- How to Escape the Productivity Paradox
- Atlassian HipChat Gives Amazon Alexa a Voice in Collaboration
Enterprise Information Management
- Turn Off Your Printer: It's Almost World Paper Free Day
- Alfresco Primes Its Activiti Pump
- Dell EMC Sweetens ECD Products Before OpenText Acquisition
- Documentum Faithful Gather for a Final Goodbye in Barcelona
Featured Events
- Nov. 10 — [CMSWire Webinar] The State of Digital Transformation in 2016
- Nov. 14 — CMSWire's Digital Experience Summit 2016 in Chicago
- Nov. 29 — Future Branches - The Branch Reimagined
- Nov. 30 — [Earley Executive Roundtable] Back to Basics: Getting to the Next Level in Knowledge Management
- Dec. 6 — Gartner Application Strategies & Solutions Summit