Andrew Beale said companies gain fantastic power by leveraging data. But Beale, a leader in Washington, DC-based Optimity Advisor's information management practice, cautions that everyone should be alert to how that data is being used.
By understanding the likely strengths and pitfalls, companies can make more impactful marketing decisions and tell potent narratives about people and products. Read more.
Top Stories
What else got us talking this week:
Customer Experience
- Personalization Isn't the Goal, Conversion Is
- Dieter Reichert: DX Moves Customer Relationships from Manipulation to Cooperation
- CMOs: You Can't Predict the Future, But You Can Prepare
- Gartner MQ Visionary Automattic: Why WordPress Is the World's Most Popular CMS
Digital Workplace
- How Knowledge Sharing Drives Better Business and Collaboration
- Microsoft Teams Takes Aim at Slack, Other Collaboration Vendors
- How to Escape the Productivity Paradox
- Atlassian HipChat Gives Amazon Alexa a Voice in Collaboration
Enterprise Information Management
- Turn Off Your Printer: It's Almost World Paper Free Day
- Alfresco Primes Its Activiti Pump
- Dell EMC Sweetens ECD Products Before OpenText Acquisition
- Documentum Faithful Gather for a Final Goodbye in Barcelona
Featured Events
- Nov. 10 — [CMSWire Webinar] The State of Digital Transformation in 2016
- Nov. 14 — CMSWire's Digital Experience Summit 2016 in Chicago
- Nov. 29 — Future Branches - The Branch Reimagined
- Nov. 30 — [Earley Executive Roundtable] Back to Basics: Getting to the Next Level in Knowledge Management
- Dec. 6 — Gartner Application Strategies & Solutions Summit
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