The readership numbers in 2018 tell us you cared deeply about marketing technology trends, learning more about Instagram marketing and how marketing could be impacted by privacy laws. It was a telling year for digital marketing. For starters, we saw one of the biggest acquisitions in this space when Adobe acquired Marketo for $4.75 billion in September. It was a sure sign the industry's technology providers are heading down the all-in-one, B2B-and-B2C route in their martech offerings. Adobe's strong stake in B2C was missing that B2B play, something that Marketo and its business-based marketing automation capabilities fulfill.
While we saw major movement in the martech vendor space, it was also a year that marketers were faced with an onslaught of privacy challenges ranging from GDPR compliance going into effect and Facebook's Cambridge Analytica scandal, along with other woes putting data-collectors into the spotlight. That's right, 2018 will be one of those turning-point years where marketers will now be challenged beyond just providing personalized experiences. The bigger question for marketers going forward may just be: Can brands provide personalized experiences while earning the trust of customers in the data privacy arena?
So, without further ado, we present the top 10 CMSWire digital marketing stories:
10. Understanding Google Analytics Audiences Report
Google has added a new dashboard feature to its Google Analytics suite called the Audiences report, which is designed to allow marketers to analyze the behavior of a website’s various “audiences.”
9. 8 Tips For Marketing to Millennials
Here are eight tips for marketing to millennials in the wake of the Facebook data-scandal revelations.
8. How Will the GDPR Impact Third-Party Lead Generation?
How will the GDPR affect B2B marketers’ third-party lead generation efforts, such as content marketing syndication, webinars with other brands and events?
7. 10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
How will the Adobe-Marketo acquisition shake out for marketers using the Marketo platform? Practitioners and experts share their thoughts on how current Marketo users will be impacted by one of the marketing technology space's largest vendor acquisitions.
6. Why Instagram Stories Need To Be Part Of Your Marketing Strategy
Instagram stories — an Instagram feature which was brazenly stolen from Snapchat — is gaining traction by the day. But you don’t have to take our word for it, because the numbers, along with the insights gathered from companies using Instagram Stories regularly, paint a vivid picture.
5. 4 Marketing Automation Trends to Watch in 2018
Technological improvements related to machine learning, chatbots and analytics will drive a number of notable developments in the field of marketing automation. Here’s a look at four trends to watch in 2018.
4. Top 10 Things to Measure in Google Analytics in 2018
CMSWire asked digital marketing experts to tell us the top 10 most important things to track in Google Analytics in 2018.
3. What Is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?
We introduce marketers to the major concepts of the new California Consumer Privacy Act of 2018 (CCPA).
2. 17 Enterprise Tech Companies Killing it on Instagram
Here are 17 tech companies that are rocking Instagram. These companies deal mostly in code and customer service.
1. Adobe-Marketo Acquisition: What We Know So Far
Rumors of a potential landmark deal that would shake up the marketing technology space, Adobe acquiring Marketo, happened — for $4.75 billion.