Feature
The readership numbers in 2018 tell us you cared deeply about marketing technology trends, learning more about Instagram marketing and how marketing could be impacted by privacy laws. It was a telling year for digital marketing. For starters, we saw one of the biggest acquisitions in this space when Adobe acquired Marketo for $4.75 billion in September. It was a sure sign the industry's technology providers are heading down the all-in-one, B2B-and-B2C route in their martech offerings. Adobe's strong stake in B2C was missing that B2B play, something that Marketo and its business-based marketing automation capabilities fulfill.
While we saw major movement in the martech vendor space, it was also a year that marketers were faced with an onslaught of privacy challenges ranging from GDPR compliance going into effect and Facebook's Cambridge Analytica scandal, along with other woes putting data-collectors into the spotlight. That's right, 2018 will be one of those turning-point years where marketers will now be challenged beyond just providing personalized experiences. The bigger question for marketers going forward may just be: Can brands provide personalized experiences while earning the trust of customers in the data privacy arena?
So, without further ado, we present the top 10 CMSWire digital marketing stories:
10. Understanding Google Analytics Audiences Report
Google has added a new dashboard feature to its Google Analytics suite called the Audiences report, which is designed to allow marketers to analyze the behavior of a website’s various “audiences.”
9. 8 Tips For Marketing to Millennials
Here are eight tips for marketing to millennials in the wake of the Facebook data-scandal revelations.
8. How Will the GDPR Impact Third-Party Lead Generation?
How will the GDPR affect B2B marketers’ third-party lead generation efforts, such as content marketing syndication, webinars with other brands and events?
7. 10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
How will the Adobe-Marketo acquisition shake out for marketers using the Marketo platform? Practitioners and experts share their thoughts on how current Marketo users will be impacted by one of the marketing technology space's largest vendor acquisitions.
6. Why Instagram Stories Need To Be Part Of Your Marketing Strategy
Instagram stories — an Instagram feature which was brazenly stolen from Snapchat — is gaining traction by the day. But you don’t have to take our word for it, because the numbers, along with the insights gathered from companies using Instagram Stories regularly, paint a vivid picture.
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1. Adobe-Marketo Acquisition: What We Know So Far
Rumors of a potential landmark deal that would shake up the marketing technology space, Adobe acquiring Marketo, happened — for $4.75 billion.
