ICYMI: 10 Impacts of Adobe-Marketo Acquisition, Microsoft Ignite Highlights, More

This was a big week of news, as speculation continued to swirl around Adobe's acquisition of Marketo. Have active and current Marketo users really dodged a bullet with the Adobe acquisition? Was it worth the price tag? Read more about the acquisition, highlights of Microsoft Ignite and more in our top articles of the week, below.

Quick, give me the headlines:

• 10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
  By Dom Nicastro | Sept. 26, 2018
  Could the acquisition be a game changer in the MarTech world?
• Adobe Acquires Marketo: Good Things Are Seldom Cheap
  By Ali Alkhafaji | Sept. 24, 2018
  That's a $4.75 billion price tag, with a “b.”
• 4 Things to Watch For at Microsoft Ignite 2018
  By David Roe | Sept. 24, 2018
  AI, IoT, Search and Security.
• 4 Microsoft Ignite Announcements Aimed at Improving the Digital Workplace
  By David Roe | Sept. 27, 2018
  "Microsoft's core purpose is to unlock a new culture of work ... [and] support you as you endeavor to unlock that creativity in every person inside the organization," Microsoft CEO Satya Nadella told the Ignite audience during his keynote.
• Employee Experience Isn't About Mapping Journeys, It's About Bridging Organizational Tribes
  By Laurence Lock Lee | Sept. 24, 2018
  Any employee experience journey needs to start with culture.
• Customer Experience Measurement: Back to Basics
  By Phil Britt | Sept. 25, 2018
  Organizations that fail to meet CX expectations rarely get a second chance.
• Why Great Customer Experience Begins With Humans, Not Technology
  By Douglas Eldridge | Sept. 25, 2018
  What comes first, the human or the tech?
• Enterprise Search Has an Open Source Secret
  By Miles Kehoe | Sept. 26, 2018
  A new model emerges: Commercial on the outside, Open Source on the inside.
• How Chatbots Are Improving Employee Experience
  By Terena Bell | Sept. 27, 2018
  Onboarding, training and efficiency are a few.
• 5 Customer Experience Success Metrics That Never Disappoint
  By Christian Kemptner | Sept. 27, 2018
  Customer loyalty and satisfaction top the list.

Featured Events

• October 3 — [CMSWire Webinar] Web Content Management Strategies
• October 11 — [CMSWire Webinar] 4 Major Trends in the Digital Customer Experience Ecosystem
• October 17 — [CMSWire Webinar] Innovation, Automation and the Future of Work
• October 23 — [CMSWire Webinar] Drive Measurable ROI from Your Digital Workplace Platform
• November 12 — CMSWire's DX Summit Chicago 2018

Top Resources

• 4 Reasons Your Content is More Secure in the Cloud
• Voice of the Customer: Ways to Win Executive Buy-in
• 5 Things Every Modern CMS Should Deliver
• Selecting the Right CMS Platform: The Definitive Guide
• A Guide to Engagement in the Digital Workplace