Dropbox is the predominant file sharing service in the workplace, whether IT sanctions it or not. A survey by Wandera revealed that it’s 13 times more popular than Box. Not only that, but it’s also where more than 300 million registered users (mostly consumers who also share files at work) collaborate on more than 2.1 billion files and folders.

A few years ago, Jeffrey Mann, a research vice president for collaboration and social software at Gartner Research, joked that the Dropbox effect in the workplace is “OMG! Look at all the people using Dropbox! We have to stop that and provide something better!”

While as many as 100 different vendors are fighting to become the “Dropbox for Business, ”Dropbox for Business is doing the same.

Fast Pace

In less than a year, it has added more than 75 features and product improvements across Android, iOS, DropboxWeb, Windows, Linux, Carousel and Mailbox. Those specific to Dropbox for Business include the Dropbox for Business API  to help companies integrate Dropbox for Business into core IT processes, partnerships and integrations with Microsoft and Salesforce, ISO 27018 certification, full-text search, disable shared links, Dropbox badge,  commenting, and more.

“We’ve been working at a ferocious pace to make Dropbox (for Business) the best place to get work done,” said Rob Baesman, Dropbox for Business’s new boss. Though he’s been at Dropbox for just over a year, working somewhat under the radar, he brought some hefty Enterprise credentials to the job having spent nearly ten years at VMware.

Baesman seems to be making an impact. Aside from the Microsoft and Salesforce relationships, there are new partnerships with Dell and Softbank (the latter plans to sell over a million licenses over the next five years). 

And there are new customers like ​​News Corp, National Geographic, Macmillan, Hearst, Yahoo and Hyatt — customers Baesman said "wouldn’t have even let us in the door for a conversation” a year ago.

3 New Updates

Today Dropbox announces three updates to make it easier for IT to just say “Yes” to Dropbox. They focus on areas like administration, security and integration:

Administration: Dropbox will unveil an enterprise installer that lets admins automate the deployment of Dropbox for Business remotely to any Windows desktop machine. Baesman’s team is also introducing tiered admin roles, which carry different levels of permissions ranging from simple provisioning and deprovisioning of users to administering entire teams.

Security: Together with being one of the only cloud providers certified for ISO 27018, Dropbox today makes it easier for admins to require two-step verification.

Integration: New capabilities around shared folders have been added via an extended Dropbox for Business API. Industry leading data migration and DLP providers like Adallom, CloudLock, Elastica, Mover, Netskope and SkySync have already started to build integrations to help admins take advantage of this new functionality, which makes cloud migration easier and provide IT the visibility and control it needs over content stored in the cloud so that it can ensure the security of sensitive business data.

Finally, Dropbox has built an Active Directory connector for companies that choose to use it for Identity Management. It is being released in beta to select customers and should make deployment faster and easier, Baesman said.

This is something that companies that aren’t ready to embrace Single Sign On (SSO) have been asking for, according to Baesman.

Baesman said that his group caters to companies of all sizes. At the end of the day Dropbox is about one thing, he claimed: helping people to work better together.