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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
An orange kitten and a light-colored puppy sleep closely snuggled together on a soft white surface, both with their eyes closed and looking peaceful.
Marketing vs. IT Was Never the Problem — Structure Was
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News
Two Kustomer team members collaborate at a laptop during an event, seated at a booth with a banner reading “Empower CX Teams. Wow Customers. Amplified by AI,” surrounded by branded materials and conference items.
Kustomer Adds Automation, Observability Assistants to CX Platform
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Editorial
A line of light wooden figures stands on each side of a gap, connected by a red wooden bridge with a single red figure in the center, symbolizing a leader closing organizational or communication gaps.
The VoC Confidence Gap Is Here — and Surveys Won’t Save You
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Two bison face each other head-to-head in a display of strength, pressing their foreheads together on a dirt clearing with a wooded background.
Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
A long, winding rural road stretches through dense green forest toward a tall, rugged mountain covered in lush vegetation under a cloudy sky.
Why 2026 CX Will Look Nothing Like Today
A large, brightly lit red and green Gundam-style robot statue displayed inside a shopping mall or entertainment complex. The life-size mecha figure stands on a platform surrounded by railings, with shops and signage visible in the background.
Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
Two Gradial team members wearing branded baseball jerseys and caps stand at the company booth at Sitecore Symposium 2025 in Orlando, Florida. One smiles behind the counter while the other holds up a Gradial tote bag. The booth backdrop displays the Gradial logo and the tagline “Remove the friction, launch more campaigns.”
Gradial Raises $35M Series B to Scale Agentic Marketing Automation
A winding gravel path curves through a dense forest filled with bright autumn foliage in shades of orange, gold, and red. Fallen leaves blanket the ground as sunlight filters softly through the trees.
Which AI Path Will You Take as a Marketer?
CMSWireTV graphic titled “Biggest Moments of 2025,” featuring headshots of Season 2 guests: Sarah Kimmel of CMSWire, Daniel Thrall of Intuit, Jeff Harling of Zoom, and Uman Chan of The Vitamin Shoppe. Center panel displays “CMSWireTV: The Digital Experience — Season 2, Episode 11” with a play button.
The Digital Experience Show's Biggest Moments of 2025
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Articles Tagged "Splunk"

Editorial
Article
Digital Workplace
Where Alexa For Business and Splunk's Partnership is Headed
Feature
Article
Big Data
Splunk App for AWS Supports Businesses of All Sizes
Feature
Article
Big Data
Splunk Enhances Machine Learning With 300 New Algorithms
Feature
Article
Big Data
Splunk's Newest Trick: Lowering Big Data Analytics Costs
Feature
Article
Big Data
Splunk's Schizophrenic Security Approach
Feature
Article
Big Data
How Discovery Used Splunk to Survive Shark Week
Feature
Article
Big Data
Splunk Users Take Their Data Streaming, Not Stored #splunkconf
Feature
Article
Big Data
Splunk Brings Operational Insights to Main Street
Feature
Article
Big Data
This Picture Tells the Big Data Story
Feature
Article
Customer Experience
Splunk Turns to LucidWorks to Provide Context to Big Data
Feature
Article
Information Management
Your Car Is a Data Platform, What Can It Tell About You?
Feature
Article
Information Management
Splunk Spins Machine Data Exhaust Into Gold, On & Off The Cloud #splunkconf
Feature
Article
Customer Experience
Tealium Integrates with Splunk for Rich Data Analytics
Feature
Article
Customer Experience
News in Brief: DataSift + Splunk MashUp, bigtincan SharePoint App, Citrix GoToWebcasts for SMBs
Feature
Article
Jobs
Recession Relief: New Job Openings at Splunk, LinkedIn, Cloudant, TiVo, NetApp and Foursquare (4-Apr-13)
Feature
Article
Information Management
Big Data Predictions 2013 - The Experts Weigh In
Feature
Article
Customer Experience
Splunk Reports Strong Third Quarter, 350 New Enterprise Customers
Feature
Article
Customer Experience
Splunk Updates Big Data Search, Analytics Software with Enterprise 5 Release
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
The Digital Experience Show's Biggest Moments of 2025Types of Social Media Influencers: Mega, Macro, Micro and Nano Why as a VP of Marketing I'm All in on Artificial Intelligence6 Marketing Technology Trends to Watch in 2026Inside CX Now: How Kustomer’s AI-Native Breakthrough Highlights Enterprise Readiness15 Marketing Certifications That Can Help You Earn a Better Salary
Editorial Channels
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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