Articles
Tag: aprimo
-
Aprimo Introduces Automated Tagging, Connectors to DAM Platform
Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore.
Continue reading...
-
Aprimo Puts ADAM DAM Acquisition in the Cloud
It's been a roller coaster year-and-a-half for Aprimo. The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing Applications. Then it acquired digital asset management (DAM) vendor ADAM Software in March.
Continue reading...
-
7 Takeaways From Aprimo's ADAM Software Buy
Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the highly-fragmented DAM market. If you are wondering what this deal means to you and the market as a whole, here are seven things you should know about it: 1.
Continue reading...
-
Aprimo Acquires ADAM Software to Enhance its DAM Strength
Aprimo, which last year reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps in its marketing suite by acquiring ADAM Software, a digital asset management (DAM) vendor.
Continue reading...
-
Free of Teradata, Aprimo Is Back and Poised for Growth
Chicago-based Aprimo is getting new life under an old name — and refocusing on its mission to "help CMOs be smarter marketers and raise their value inside their organizations.
Continue reading...
-
Going Global with Social CRM, Aprimo Offers Advice
All marketing is local, except when it’s global. Thanks to social media and targeted advertising, marketers can now reach a much wider audience than ever before.
Continue reading...
-
Aprimo Relationship Manager 6.6 Offers Advanced Campaign Analytics & New Data Visualization Tools
Aprimo, a provider of cloud-based integrated marketing management solutions, is adding new features including digital messaging and social network segmentation to the upcoming version 6.6 of its Aprimo Relationship Manager (ARM) 6.6 application. ARM 6.6 will be integrated with the Aprimo Digital Messaging Center solution that is designed to
Continue reading...
-
Aprimo Digital Messaging Center Provides a Single Location to Manage Cross-Channel Marketing
Marketing automation provider Aprimo has released its Digital Messaging Center, a cloud based hub for combining marketing tools with social media, analytics and CRM systems.
Continue reading...
-
Aprimo Enables Interactive Inbound Marketing Within Salesforce
Aprimo, a provider of cloud-based automated marketing solutions, is releasing Aprimo Service to Sales, a new interactive inbound marketing application that works with Salesforce.com.
Continue reading...
-
Getting CEOs to "Like" Social Media
Does your organization’s CEO have an active presence on social media? Does she blog? Does he tweet? As social media becomes a natural part of our daily lives and our marketing strategies, it seems that CEOs aren’t embracing the platform. But they should. Here’s why.
Continue reading...
-
Marketing Automation: Eloqua's IPO Raises $90+ Million, Gets Positive Response
Eloqua Ltd., a privately held provider of marketing automation software, became a publicly traded company today on the NASDAQ exchange under the symbol ELOQ. The company’s IPO offered 8 million common shares at $11.50 each, which at the time of publishing were up 13% to $13.08.
Continue reading...
-
Recession Relief: New Job Openings at Yahoo, SDL, Blackbaud, Percussion and SAY Media (07-July-12)
Start off Summer with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here). Business/Executive
Continue reading...
-
Eloqua, Marketo Conquer Gartner Magic Quadrant for CRM Lead Management
Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner Magic Quadrant for CRM Lead Management. Read on to find out what got them there and how they fit into the overall customer relationship management strategy for an organization.
Continue reading...
-
How Nanotargeting Harnesses Big Data to Improve Customer Conversations
When the New York Times writes about nanotargeting, you could say it’s kind of a big deal. But just because nanotargeting has received some impressive press doesn’t mean that everyone knows what it does or how to use it effectively.
Continue reading...
Displaying 1-14 of 19