Articles
Tag: campaign management
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Gartner Names 7 Multichannel Campaign Management Leaders
SAP and Marketo surged into the leaderboard and joined returnees Adobe, Salesforce, IBM, Oracle and SAS in Gartner's new report on multichannel campaign management software vendors. Stamford, Conn.-based Gartner released its yearly Magic Quadrant for Multichannel Campaign Management this week. SAP was a challenger last year. Marketo shared the
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Gartner Names Multichannel Campaign Management Leaders
Gartner made only one change to its leaderboard for multichannel campaign management software vendors in its latest industry report. The Stamford, Conn.-based research firm booted Teradata from the leaders spot, demoting it to a "niche player" alongside 10 other vendors. Five other companies — IBM, SAS, Oracle,
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Who Earned an Invite to Gartner's Digital Marketing Leaders Party?
Gartner defines a good digital marketing stack or "hub," as it calls it, as a platform with strong partner ecosystems, convergence of marketing and advertising technology, outstanding integration capabilities, and the ability to analyze first- and third-party data.
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SDL Banks on Data Integration in Latest Update
Digital marketers need tools that make it easy to orchestrate and optimize cross-channel interactions at scale. David Schweer, senior product marketing manager at SDL, provided that current industry snapshot in an interview with CMSWire. It's the foundation of a product update Maidenhead, England-based SDL released today.
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Who Leads in Multichannel Campaign Management?
Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management. The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe --
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Gartner Rates These 5 Companies Tops in Campaign Management
The four providers selected as the best in Gartner's Magic Quadrant for Multichannel Campaign Management last year made a return appearance and welcomed a new leader in the 2014 report.
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Adobe 'Filled Gaps' With Neolane #AdobeSummit
Adobe added email campaign management software to its marketing cloud last year to fill gaps in its digital marketing arsenal, analysts told CMSWire this week at the Adobe Summit Digital Marketing Conference in Salt Lake City. Adobe is showing off the new product — Adobe Campaign — at the annual conference.
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Adobe Connects Neolane Technology to Experience Manager
Adobe continues to integrate the cross-channel campaign management technology it acquired when it bought privately held Neolane for $600 million last summer.
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Adobe Changes Pricing Structure for Marketing Campaigns
Adobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing.
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Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns
Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.
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IBM Buys Up Xtify for Mobile, Cloud Push Messaging
IBM has purchased mobile marketing and push messaging company Xtify, and it will join recent IBM buy Worklight on the mobile apps side, and Tealeaf and Coremetrics on the marketing side, Jay Henderson, IBM strategy director for enterprise marketing management said in an interview.
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Neolane Officially Becomes Adobe Campaign
Adobe has officially added Neolane to its marketing toolkit, and Campaign now becomes the sixth segment of its Marketing Cloud for managing Web, social, email, and in app digital campaigns. Adobe Campaign Completes Marketing Cloud When Adobe announced it had spent US$ 600 million on acquiring campaign management company
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Adobe Confirms Neolane Buy, Moves Campaign Management to Marketing Cloud
Less than four weeks after it announced its intention to buy Neolane, Adobe has confirmed that it has closed the US$ 600 million deal, and that it will now pull Neolane’s campaign management tools into its Marketing Cloud.
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SDL Upgrades Intelligent Marketing Suite to Allow Video in Email Campaigns
Digital marketers struggle to make campaigns stand out, especially in people's crowded email inboxes. An upgrade to SDL's Intelligent Marketing Suite looks to help, with the addition of video capabilities in email marketing campaigns. The new video functionality is part of a general upgrade to the Email Manager part of
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