Articles
Tag: chief marketing officers
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What's the Right Path for Your 2021 Marketing Strategy?
January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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Is It Time To Refine or Scale Back Your Marketing Personalization Efforts?
Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Where Should Your Marketing Teams Focus Their Skills Training?
Just like the marketing landscape itself changes, so do many of the skills necessary to be successful. Are CMOs reskilling their teams for the future?
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How CMOs Are Leading Through the COVID-19 Crisis
CMOs already have a challenging enough role, but their roles as marketing leaders have dramatically shifted due to COVID-19.
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What's on the Mind of the Modern CMO?
What lies in store for CMOs as we head into the Roaring '20s? We went right to the horse's mouth to find out what trends are driving digital marketing forward.
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Top CMO Challenges and Focus Areas for 2020
CMSWire's Dom Nicastro, caught up with several CMOs and asked them to share current and upcoming challenges with staffing, customer data and brand awareness.
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Traveling the Road From CMO to CEO
4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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Chief Marketing Officers Share Strategies for 2018
To understand where organizations are focusing their marketing dollars next year we spoke with CMOs from various industries to see where their plans lie.
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Rishi Dave: From Chemical Engineering to Marketing Technology
CMSWire's interviews Dun & Bradstreet's Chief Marketing Officer Rishi Dave to talk about his journey and the convergence of technology and marketing.
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3 Fundamental Skills for Marketers According to Mindtree's CMO
Paul Gottsegen has viewed marketing's role through the lens of an executive at some high-profile companies. He's currently the executive vice president, CMO and chief strategy officer for Bangalore, India-based Mindtree, an $800 million technology services company.
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What Will CMOs Contend With In 2020?
Predictions can backfire. But it is the season for crafting ideas and thinking about the future. Today we skip over 2016, 2017, 2018 and 2019 and go right to 2020 — and what life will be like for chief marketing officers and marketing teams.
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