Articles
January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Just like the marketing landscape itself changes, so do many of the skills necessary to be successful. Are CMOs reskilling their teams for the future?
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CMOs already have a challenging enough role, but their roles as marketing leaders have dramatically shifted due to COVID-19.
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What lies in store for CMOs as we head into the Roaring '20s? We went right to the horse's mouth to find out what trends are driving digital marketing forward.
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CMSWire's Dom Nicastro, caught up with several CMOs and asked them to share current and upcoming challenges with staffing, customer data and brand awareness.
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4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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To understand where organizations are focusing their marketing dollars next year we spoke with CMOs from various industries to see where their plans lie.
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CMSWire's interviews Dun & Bradstreet's Chief Marketing Officer Rishi Dave to talk about his journey and the convergence of technology and marketing.
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Paul Gottsegen has viewed marketing's role through the lens of an executive at some high-profile companies.
He's currently the executive vice president, CMO and chief strategy officer for Bangalore, India-based Mindtree, an $800 million technology services company.
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Predictions can backfire. But it is the season for crafting ideas and thinking about the future. Today we skip over 2016, 2017, 2018 and 2019 and go right to 2020 — and what life will be like for chief marketing officers and marketing teams.
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