Articles
Tag: communities
-
Facebook Gives Workplace Added Muscle, Google Plus Isn’t Going Anywhere, and More
Workplace by Facebook gets an upgrade, Google Plus down but not out (yet), Slack user surveys bears interesting fruit and more.
Continue reading...
-
Memo to Facebook: A Platform Isn't a Community
Tech companies have been confusing the term “platform” with the term “community” for some time now. And that's causing a lot of problems.
Continue reading...
-
9 Big Community and Collaboration Platform Trends for 2018
What to expect in the world of community platforms in 2018
Continue reading...
-
Apple Doesn't Hide Its Customer Community, So Why Do You?
How can I best integrate my website with my community? A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.
Continue reading...
-
The Ultimate Guide to Content Marketing Channels: Online Communities
Humans are communal by nature. We crave interaction, discussion and acceptance — and despite some popular misconceptions — all of that community spirit did carry over into the digital era. It just changed where and how we interact. Now that we have covered the best social networks for content marketing
Continue reading...
-
How to Deal With the Troubling Reality of Fake News
The impact of "fake news" continues to make headlines as Facebook and other social networks struggle to combat this unexpected player in the election and beyond. While the numbers of fake news creators are climbing, the problem is not new — and not restricted to fake news.
Continue reading...
-
Online Community Managers Need Better Metrics to Prove Their Value
Online community managers believe their efforts drive business value but fail to document it through meaningful metrics. That is one of the key findings in a new report by Leader Networks, a Belmont, Mass.-based strategic research and consulting firm.
Continue reading...
-
AI Could Help Community Managers Boost Engagement
Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company
Continue reading...
-
What's Your Community Manager Done For You Lately? More Than You Think
It's Community Manager Appreciation Day (#CMAD) day — time to celebrate those who consistently, in the words of Rachel Happe, a principal and co-founder of The Community Roundtable, know how to get people to do stuff without telling them what to do.
Continue reading...
-
Answering That Pesky Community ROI Question
About once a week, I hear a community professional say something that sends up a red flag. And every time, the red flag is the same: they’re passionate about their community’s health, but they don’t know how to make executives care too.
Continue reading...
-
Salesforce Helps Customer Communities Flex Their Muscles
Salesforce claims customer experience trumps product and price when buyers make decisions.
Continue reading...
-
SAP Marries Community and Commerce for Seamless Shopping
E-commerce buyers are frustrated. And brands who build communities to create awareness and engagement around their products aren’t closing as many sales as they could. So said Sameer Patel, senior vice president, product management and go-to-market for collaboration software at SAP, in a recent conversation with CMSWire.
Continue reading...
-
Nextdoor: An Online Community in Your Own Backyard
Outside of family, your neighborhood is your first exposure to a community. Your parents introduced themselves to your neighbors and before long, you had new friends. And I mean real world friends, not Facebook friends (I'm talking pre-Facebook, pre-Internet, pre-everything days).
Continue reading...
-
Building Customer Communities with Yammer
The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 number to get help or fumbling through a website searching for documentation.
Continue reading...