Articles
One way to engage customers, ensure customer satisfaction and get results is to build a customer community.
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Campfire experiences are where community relationships actually begin and grow richer.
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Workplace by Facebook gets an upgrade, Google Plus down but not out (yet), Slack user surveys bears interesting fruit and more.
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Tech companies have been confusing the term “platform” with the term “community” for some time now. And that's causing a lot of problems.
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What to expect in the world of community platforms in 2018
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How can I best integrate my website with my community?
A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.
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Humans are communal by nature. We crave interaction, discussion and acceptance — and despite some popular misconceptions — all of that community spirit did carry over into the digital era. It just changed where and how we interact.
Now that we have covered the best social networks for content marketing
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The impact of "fake news" continues to make headlines as Facebook and other social networks struggle to combat this unexpected player in the election and beyond.
While the numbers of fake news creators are climbing, the problem is not new — and not restricted to fake news.
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Online community managers believe their efforts drive business value but fail to document it through meaningful metrics.
That is one of the key findings in a new report by Leader Networks, a Belmont, Mass.-based strategic research and consulting firm.
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Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue.
That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day.
Nagarajan, whose company
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It's Community Manager Appreciation Day (#CMAD) day — time to celebrate those who consistently, in the words of Rachel Happe, a principal and co-founder of The Community Roundtable, know how to get people to do stuff without telling them what to do.
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About once a week, I hear a community professional say something that sends up a red flag.
And every time, the red flag is the same: they’re passionate about their community’s health, but they don’t know how to make executives care too.
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Salesforce claims customer experience trumps product and price when buyers make decisions.
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E-commerce buyers are frustrated. And brands who build communities to create awareness and engagement around their products aren’t closing as many sales as they could. So said Sameer Patel, senior vice president, product management and go-to-market for collaboration software at SAP, in a recent conversation with CMSWire.
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