Articles
Tag: communities
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The Communal Side of Customer Experience
Getting people to your site to buy something is only one side of the coin. The other side is how these people interact with each other after purchase.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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How Customer Communities Improve Customer Experience
By setting up customer communities, companies gain six CX-related advantages.
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Want to Build a Customer Community? Here's How to Get Started
One way to engage customers, ensure customer satisfaction and get results is to build a customer community.
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Online Communities and the Campfire Principle
Campfire experiences are where community relationships actually begin and grow richer.
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Facebook Gives Workplace Added Muscle, Google Plus Isn’t Going Anywhere, and More
Workplace by Facebook gets an upgrade, Google Plus down but not out (yet), Slack user surveys bears interesting fruit and more.
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Memo to Facebook: A Platform Isn't a Community
Tech companies have been confusing the term “platform” with the term “community” for some time now. And that's causing a lot of problems.
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9 Big Community and Collaboration Platform Trends for 2018
What to expect in the world of community platforms in 2018
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Apple Doesn't Hide Its Customer Community, So Why Do You?
How can I best integrate my website with my community? A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.
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The Ultimate Guide to Content Marketing Channels: Online Communities
Humans are communal by nature. We crave interaction, discussion and acceptance — and despite some popular misconceptions — all of that community spirit did carry over into the digital era. It just changed where and how we interact. Now that we have covered the best social networks for content marketing
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How to Deal With the Troubling Reality of Fake News
The impact of "fake news" continues to make headlines as Facebook and other social networks struggle to combat this unexpected player in the election and beyond. While the numbers of fake news creators are climbing, the problem is not new — and not restricted to fake news.
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Online Community Managers Need Better Metrics to Prove Their Value
Online community managers believe their efforts drive business value but fail to document it through meaningful metrics. That is one of the key findings in a new report by Leader Networks, a Belmont, Mass.-based strategic research and consulting firm.
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AI Could Help Community Managers Boost Engagement
Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company
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What's Your Community Manager Done For You Lately? More Than You Think
It's Community Manager Appreciation Day (#CMAD) day — time to celebrate those who consistently, in the words of Rachel Happe, a principal and co-founder of The Community Roundtable, know how to get people to do stuff without telling them what to do.
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