Articles
Tag: exacttarget
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Salesforce Readies Marketing Cloud for Lightning Platform
ATLANTA — Salesforce Marketing Cloud CEO Scott McCorkle thinks marketers own digital experience. "We own brand, the brand of our organizations," he told a packed house at Salesforce Connections, a three-day conference at the Georgia World Congress Center here this week that drew about 6,000 attendees.
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Salesforce ExactTarget Marketing Cloud Gets Personal with Apps
Salesforce officials are in Indianapolis this week at its Connections 2014 conference promoting the ExactTarget Marketing Cloud. The latest addition -- Journey Builder for Apps -- helps users deliver personalized customer journeys directly from mobile apps, they said.
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Salesforce Adds Mapping and Data Features to Journey Builder
Salesforce announced plans for a new drag-and-drop mapping option to Journey Builder today, one of several new features that should make the tool more user friendly for marketers.
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Salesforce Unveils Social Studio in ExactTarget Marketing Cloud
Adobe showed off its marketing cloud in March. Microsoft made some headlines after. Oracle took the stage last week. Salesforce takes its turn today. Combing its $3.4 billion worth of acquisitions from the last few years -- ExactTarget, Radian6 and Buddy Media -- Salesforce launches the
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Competitor: Oracle's Latest Acquisition Fills 'Major Gap'
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
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Marketers Bullish on Data in 2014
A whopping 98 percent of marketers are maintaining or increasing their spend in 2014 — and that increased spending is mostly going to data and analytics and marketing automation, a new ExactTarget survey concluded. The biggest surprise in the 2014 ExactTarget State of Marketing Report is that while 80 percent
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What the Responsys Acquisition Means for Oracle, Digital Marketing
What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire. The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.
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Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua
Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.
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Connected Devices Featured in Salesforce Marketing Cloud Keynote #DF13
Salesforce is going with the moniker Internet of Customers to define its strategy of connecting the world's smart devices. That focus was again on display during the Marketing Cloud keynote today at Dreamforce 2013 in San Francisco. ExactTarget leaders Scott Dorsey and Scott McCorkle presented the talk, Market 1:1 with Your Customers to Grow Faster. All of
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B2B Marketers Still Tepid on Social #DF13
While Salesforce and other sales and marketing oriented businesses want marketing to become more social, the demand just isn't there yet in the B2B space. In the consumer world, it's a different story.
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OpenText, ExactTarget Combine Digital Marketing, Digital Asset Management Solution
With marketing automation vendors, today’s competition is driven by, well, competitors combining. We’ve seen a flurry of product integration and merger activity as of late, and this week sees another partnership that intends to boost each company’s digital marketing story.
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Marketing Automation Provider ExactTarget, on a Roll, Launches New Email Products
With the dust settled from Salesforce.com’s acquisition of marketing automation provider ExactTarget in July, and following this week’s announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new email marketing products.
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Real-Time Marketing Partnership: Webtrends, ExactTarget Team Up
Webtrends is hot. Its real-time data solutions and marketing campaign analytics technology are popping up all over the place, and today it's in the news again with the launch of its Campaign Streams app for ExactTarget users.
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It's Official: Salesforce Completes ExactTarget Acquisiton
Salesforce.com has announced it has finally completed its acquisition of cloud marketing automation platform ExactTarget and through this partnership will improve its CRM capabilities and company revenue.
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