Articles
Tag: mobile advertising
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This Small Business Saturday, It's All About Location
At the height of the Thanksgiving shopping season, Small Business Saturday inspires millions of Americans to visit local stores. Last year, over 95 million consumers shopped local. They spent $16.
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How to Eliminate Mobile Ad Fraud for Good
Mobile ad fraud is a multifaceted issue: it’s difficult to identify, and once victimized, advertisers have an even harder time proving that the fraud occurred in the first place. Three key patterns signify fraudulent behavior affecting marketers today.
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4 Ways Marketers Can Move Mobile Advertising Forward
On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular. The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and
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Facebook Flexes Its Mobile Muscle, Lifts Profit 90%
If there were any doubts about Facebook's momentum after Twitter's disappointing financial outlook, they vanished yesterday when the social network exceeded earnings expectations with a third-quarter profit that jumped 90 percent from a year ago. Marketers found a lot to like in Facebook's quarterly report.
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Google Adds Single View of Customer Reviews to Places
Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place. Business Reviews The concept of tracking and pulling together online reviews isn't new. Online review sites like Yelp and Bazaarify make a business of
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3 Tools to Monetize Mobile Content
What is the secret of success in mobile advertising? The traditional answer is banner ads. But up to 50 percent of clicks on mobile banner ads are accidental -- and the average click-through rate of display ads is just a fraction of a percent (0.
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Forrester Report on Mobile In-App Ads: Targeted Messages, No Disruptions
For Smartphone and tablet users, the love affair with their apps is something that can’t be disrupted. If you’re a mobile marketer, that kinda stinks.
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Twitter, Eager for Mobile Heft, Buys Mobile Ad Exchange MoPub
Twitter, on the road to an IPO, has been buying or implementing ways to make money as fast as it can. Now, the micro blogging juggernaut has acquired mobile advertising exchange MoPub.
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Improve Mobile Ad Impact with Responsive Design
The ResponsiveAds Responsive Design Format Marketing isn't just about creating a worthwhile customer experience through engagement and conversation, it’s also about how well an ad is received by its targeted audience.
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IAB Report: Mobile Advertising Revenue Making an Impact
Mobile isn’t just becoming the preferred computing device for many people, the field is becoming a good source of revenue for advertisers, according to a new report from IAB and IHS. Keeping in mind that global mobile revenue increased from US$ 4.8 billion to US$ 8.
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Small Businesses Missing Out on Big Mobile Opportunity
Small businesses are facing a mobile challenge. While consumers are increasingly turning to their mobile devices to shop, share and socialize, small businesses seem reluctant to mobilize, making it harder for them to leverage their mobile audience. Mobile Optimization for All Defining mobile can be challenging in itself.
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Report: Mobile Users Want Value from Ads
From the report, Exploring the Role of Value in Mobile Advertising (source: Millward Brown) What do mobile users expect from ads? A new study says that many mobile users want something of value in exchange for their attention. According to the report, Exploring the Role of Value in Mobile Advertising
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The Future of Mobile Advertising is Built on Current Trends
Do you know where the mobile advertising industry is headed? If you’re still trying to figure out which way the wind is blowing, you may want to hitch your wagon to Amobee.
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Opera Report: iOS Still King for Mobile Traffic, Monetization
Sure, Android is king of the worldwide hill as the most used mobile platform. But iOS is laughing all the way to the bank. A new report from Opera Mediaworks indicates that the iPhone has retaken the lead for traffic volume, while iOS continues to be on top overall for
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