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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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News
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
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Sponsored Article
A blue semi-truck sits precariously on the broken edge of a collapsed bridge spanning a body of water. A large section of the bridge has fallen into the water below, leaving a wide gap between the remaining sections. The scene is set under a cloudy sky, with shoreline vegetation and distant buildings visible in the background.
Veracity Over Volume: Stay Standing During the Great Content Collapse
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Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
Jar of homemade tomato pasta sauce surrounded by fresh cherry tomatoes, basil leaves, olive oil and seasonings on a dark countertop, highlighting fresh ingredients commonly used in Italian cooking.
Is Context Engineering the New AEO Secret Sauce?
Silhouette illustration of several people pushing a massive boulder uphill on a steep slope at sunset, symbolizing effort, persistence, teamwork, friction and the challenge of overcoming obstacles to achieve a goal.
What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
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Articles Tagged "Splunk"

Editorial
Article
Digital Workplace
Where Alexa For Business and Splunk's Partnership is Headed
Feature
Article
Big Data
Splunk App for AWS Supports Businesses of All Sizes
Feature
Article
Big Data
Splunk Enhances Machine Learning With 300 New Algorithms
Feature
Article
Big Data
Splunk's Newest Trick: Lowering Big Data Analytics Costs
Feature
Article
Big Data
Splunk's Schizophrenic Security Approach
Feature
Article
Big Data
How Discovery Used Splunk to Survive Shark Week
Feature
Article
Big Data
Splunk Users Take Their Data Streaming, Not Stored #splunkconf
Feature
Article
Big Data
Splunk Brings Operational Insights to Main Street
Feature
Article
Big Data
This Picture Tells the Big Data Story
Feature
Article
Customer Experience
Splunk Turns to LucidWorks to Provide Context to Big Data
Feature
Article
Information Management
Your Car Is a Data Platform, What Can It Tell About You?
Feature
Article
Information Management
Splunk Spins Machine Data Exhaust Into Gold, On & Off The Cloud #splunkconf
Feature
Article
Customer Experience
Tealium Integrates with Splunk for Rich Data Analytics
Feature
Article
Customer Experience
News in Brief: DataSift + Splunk MashUp, bigtincan SharePoint App, Citrix GoToWebcasts for SMBs
Feature
Article
Jobs
Recession Relief: New Job Openings at Splunk, LinkedIn, Cloudant, TiVo, NetApp and Foursquare (4-Apr-13)
Feature
Article
Information Management
Big Data Predictions 2013 - The Experts Weigh In
Feature
Article
Customer Experience
Splunk Reports Strong Third Quarter, 350 New Enterprise Customers
Feature
Article
Customer Experience
Splunk Updates Big Data Search, Analytics Software with Enterprise 5 Release
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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