The Wire (Page 167)

New Cookieless Targeting Solution Combats Signal Loss, Enhancing Simpli.fi's Existing Product Suite and Allowing Advertisers to Target Hard to Reach Audiences FORT WORTH, Texas, Jan. 30, 2024 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced a partnership with Intent IQ, a leader in identity resolution, to offer a new Cookieless Audience Extension solution to clients. The new offering, first announced at IAB's Annual Leadership Meeting, integrates Intent IQ's cookieless universal ID ('IIQ ID') directly into Simpli.fi's DSP.

"Ocho" Generates Transformative Insights From Proprietary, Licensed and Public Data about Work Tech Companies FORT WORTH, Texas, Jan. 30, 2024 /PRNewswire/ -- The Starr Conspiracy, a leader in brand, marketing and go-to-market strategy for Work Tech companies, today announced a new AI assistant for Work Tech market research. Ocho, a custom-built chatbot, leverages advanced GPT (Generative Pre-trained Transformer) technology to enhance the quality and scale of data insights.

CMP enables enterprises to prove global compliance, deliver cross-domain integrations that honor user privacy preferences at scale WARRINGTON, England, Jan. 30, 2024 /PRNewswire/ -- Today Cassie, the consent and preference management platform serving Fortune 500 companies globally, announced the launch of Cross-Domain Consent. This solution is the first that offers legitimate cross-domain consent sharing at root domain level across completely unique domains so only one banner needs to be shown per user to hit the market.

LONDON, Jan. 30, 2024 /PRNewswire/ -- Able Customer Data Platform (CDP), an innovator in advanced customer journey analytics, announces the launch of its integration with Calendly, the company helping individuals and teams schedule more productive external meetings. This integration is set to revolutionize how businesses track customer engagement and optimize sales strategies.

Aprimo’s new solution streamlines content operations, ensures brand compliance and increases marketing ROI CHICAGO--(BUSINESS WIRE)-- Aprimo, the leader in digital asset management and marketing resource management solutions, today unveiled Aprimo AI, a state-of-the-art artificial intelligence solution that accelerates content creation, supercharges asset discoverability, automates asset management, and ensures brand governance. With Aprimo AI, teams can now deploy AI across the entire content lifecycle to accelerate content creation, supercharge asset discoverability, automate asset management and ensure brand governance. “The promise of AI has become a reality, with marketing organizations turning to AI-powered tools to achieve unmatched efficiency and build a competitive edge,” said Erik Huddleston, chief executive officer of Aprimo. “Aprimo AI brings intelligence-driven agility for modern brands, empowering teams to elevate content operations and unlock new levels of content effectiveness.” The rise of generative AI technology has expanded the horizon of opportunity for businesses, touching virtually every aspect of content creation and introducing new possibilities for accelerating productivity, improving efficiency, and achieving unprecedented content personalization.

$4.7 Million in New York State Funding Supports Expansion of Headquarters and 386 New Jobs NEW YORK, Jan. 29, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced an investment of $17.6 million to expand operations at its headquarters in New York City. To accommodate its growing workforce, Rokt will lease an additional 34,000 square feet of space at 175 Varick Street, bringing its total occupancy in the building to over 100,000 square feet.

NEW YORK, Jan. 29, 2024 /PRNewswire/ -- In a captivating showcase at the NRF 2024 Innovation Lab, TROLLEE™, a trailblazer in smart shopping cart technology, unveiled its revolutionary AI-driven shopping cart solutions, redefining the fabric of the retail experience. Amidst an impressive lineup of cutting-edge technologies, TROLLEE demonstrated the transformative potential of artificial intelligence within the retail landscape.

Dino Mallas has been an invaluable asset to our team, showcasing remarkable dedication, expertise, and a deep understanding of our industry.” — Jerry Pompa, Senior Vice President & CSD Division Manager MONROEVILLE, PENNSYLVANIA, UNITED STATES, January 29, 2024 / EINPresswire.com / -- Compunetix, leading developer of innovative communication and collaboration solutions, proudly announces the promotion of Dino Mallas to the position of International Sales Manager, Communication Systems Division. In this new role, Mr.

DrivingMarketing Control and Decisions through AI, Integrations & Data Insights MORRISVILLE, NC, UNITED STATES, January 29, 2024 / EINPresswire.com / -- Netsertive, a marketing technology provider that enables franchise brands and multi-location businesses to execute localized digital marketing at scale, is proud to introduce Multi-Location Experience (MLX) Platform 2.0. This next evolution of the Platform elevates multi-location brand marketers with even more ability to drive control, productivity and faster decisions.

IRVING, TEXAS, UNITED STATES, January 29, 2024 / EINPresswire.com / -- Saxon AI, an AI and data analytics services company, has entered into a partnership with Databricks, a data and AI company and pioneering data intelligence platform provider. This partnership enables Saxon AI to leverage the capabilities of Databricks and deliver intelligent data solutions for their enterprise customers.