The big brother of Amazon's Kindle family has received a price cut in the U.S., while it arrives in new territories to tempt users looking to expand beyond their 7" small-screen borders.
A Wider Appeal
The larger Kindle Fire HD device has always been priced to act as a direct competitor to the iPad and other devices. However, with the huge adoption rates and the arrival of smaller, yet still relatively high priced devices like Notes, iPad mini and others, Amazon has some wriggle room to bring down the price.
At US$ 269 for the WiFi version, saving $30, it can compete handsomely with the smaller $329 iPad mini, offering more screen real estate and a better resolution at 1920x1200 pixels at 254 ppi with Dolby audio. The 4G LTE version is down to $399 if you feel the need to go adventuring with a large-screen device.
Features include access to Amazon's massive range of books and movies, and Amazon-exclusive features like X-Ray for Movies, X-Ray for Textbooks, Immersion Reading, Whispersync for Voice and Whispersync for Games.
Arriving at a Store Near You
While other territories have been able to enjoy the 7" version of the Kindle Fire HD, the larger device is taking its own world tour and will now be available in the U.K., Germany, France, Italy, Spain and Japan. The 8.9" unit starts at £229 in the U.K.
That will neatly bolster Amazon's global range and competitiveness against the range of Apple and other Android tablets. With the critical advantage of its massive content sales and ecosystem, with exclusive games and TV shows in development, Amazon is only likely to become more popular as the transition to digital content gathers pace.
Will Samsung have some similar news to announce at tomorrow's Unpacked event? Certainly, it looks like the high price of class-leading tablets might have to come down soon, as the race for the remaining consumers and small-screen upgraders begins in earnest.