Nexus is a Hot Item
Google seems to have underestimated demand for its US$ 249 Nexus 7 tablet. The 16 GB model had been selling like hotcakes. Stocks have run out, and instead of having people wait for the next batch to come from Asus production lines, Google has halted sales of this model altogether.
Buyers who ordered the 16 GB Nexus 7 up to the previous week will have their orders fulfilled. Others will have to settle for lower storage and go for the 8 GB model, which retails for US$ 199. But this leaves Google to wonder why demand for the more expensive model has outpaced that of the cheaper one.
According to sources cited by the Guardian, Google thought that the US$ 50 price difference would encourage buyers to go for the cheaper device. However, market behavior was seen as surprising.
Is space really that important for an Internet-connected device? Is it more convenient to buy from other retail stores than Google Play? The search giant only sold the 8 GB device on its Google Play Store, while the higher-capacity Nexus 7 sold online and through other retailers. However, reports indicate that third-party retailers have likewise run out of stock.
Cloud vs Local Storage
Google was said to have banked on cloud storage to benefit users in lieu of physical storage. With data and media -- such as videos, photos and music -- streaming or accessible from online services like Google's own Google Drive and Google Music, the company thought that having the extra 8 GB would only be a marginal benefit for most users.
But perhaps the fact that the Nexus 7 does not have expansion through flash storage -- such as the microSD cards found on most Android smartphones -- has discouraged users from going for the 8 GB model.
The Google Nexus 7 tablet sports a 7-inch at 1280x800 resolution and is powered by a NVIDIA Tegra 3 quad-core CPU with a 12-core graphics processing unit. It has a front-facing camera (no rear-facing one), WiFi, Bluetooth and NFC. The battery is rated at nine hours on multimedia use.
Google is reportedly seeing huge demand in the Nexus 7 Jelly Bean tablet. The company has not disclosed actual sales figures, though. But with at least one variant of the device getting sold out, will this pose a serious threat to the Apple iPad? Or at least the Amazon Kindle Fire?