DAM Lowdown: Brightcove & ADAM Partner + North Plains Keeps Reinventing

3 minute read
Barry Levine avatar

Only a few DAM weeks left in 2012 … and, in recent news from the world of digital asset management, Brightcove gets together with ADAM, DAM Coalition relaunches, Axle stays simple, clouds challenge earth, North Plains buys another company and Santa gets updated.

Brightcove + ADAM

In recent months, Brightcove and ADAM Software have had more partners than, say, an agile participant at a square dance. Now, the two companies are dancing with each other. Early next year, ADAM will release a DAM-based video management solution, integrated with Brightcove’s monitoring, control and access of video-related data.

A New DAM Coalition

A newly designed website is like the first day of a new East Coast season -- a change in the air, discoveries awaiting down new paths, and the air has the smell of … well, maybe that’s one metaphor too far. But the folks at Createasphere know about newness, as seen in its relaunch of The DAM Coalition website.

DAM Coalition.png

DAM Simple

Think most DAM systems are too complex for your needs? Axle Video, which is trying to make media management “radically simplified” and more cost effective for small-to-midsized production teams, has now released the second generation of its streamlined, browser-based tool.

New features in Axle 2012 include scalable transcoding up to 20x real time throughput, the ability to select Telestream Episode Pro processing presets for a wide range of output formats, up to three levels of storage and support for a wide range of media formats in addition to video.

Cloud or Earth?

Last week, we noted that Bron McGuire over at WebDAM had prepared “5 Things to Consider” about that age old question: on-premises or in the cloud? This week, David Diamond looks at the same subject here at CMSWire with “Cloud DAM vs On-site: There is No Real Contest.”

Learning Opportunities

North Plains Buys VYRE

Toronto-based North Plains has been busily reinventing itself from a DAM vendor to a full solution supplier of creative lifecycle management. It has rolled out a new corporate mission, website and logo, and, to help fill in the pieces of the full solution, in April the company bought Xinet, a provider of file-based management of work-in-progress visual content for agencies and publishers as a complement to its visual content management system, Telescope.

Now, the company has filled in another major piece, with its purchase of VYRE, which offers marketing resource management and brand asset management software.

‘Not a Process Was Stirring…’

It’s that time of year again, when Santa calls to his reindeer:

“Now Caption! Now, Render! Now, Process and Version!
On Convert! On Capture! On Demand and Revision.”

Ok, maybe not Santa exactly, and perhaps not reindeer. See for yourself in the inspired retelling of the classic poem  – “ ‘Twas the Night Before DAM Deployment" -- now on CMSWire.com.

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