San Diego-based Axero today released an upgrade to Communifire, its intranet software solution for small and medium businesses. 

Communifire 5.2 adds Page Builder, a drag-and-drop interface that administrators can use to create page layouts. It simplifies the process of designing the homepage, space pages and CMS pages, the company said.

Page Builder transforms elements into visual building blocks that allows users to edit the layout and content of their pages without code. Users can create responsive, column-based layouts that adapt to all mobile devices.

The upgraded Communifire intranet software also offers new gamification capabilities, which allow users to recognize other users by granting them badges. Users can earn badges by completing customized series of actions within the community.

“Communifire has always grown and evolved based on the voice of our customers, and version 5.2 reflects our ongoing commitment to delivering the best, most effective intranet software on the market,” Axero Co-founder and President Tim Eisenhauer said in a statement. 

Lionbridge Connects with Episerver

Waltham, Mass.-based Lionbridge is integrating its translation platform with the Episerver Digital Experience Cloud. It allows marketers to create, store and manage multilingual content from within their working environment, in the cloud or on-premises.

As an Episerver add-on solutions partner, Lionbridge has developed an integrated connector module that automates the flow of content between Epicenter Digital Experience Cloud users and Lionbridge. It is designed to:

  • Optimize translation workflows and increase content reuse across markets
  • Increase quality of translated content
  • Accelerate publishing cycles across markets with supported bulk translation
  • Provide dashboard tracking and alerts

Marc Osofsky, SVP and general manager of Global Offerings at Lionbridge, called it a seamless way for Episerver clients to manage translation, which can "address even the most complex Episerver deployments."

Episerver has headquarters in Nashua, NH and Stockholm, Sweden.

ReadyTalk, Act-On Partner on Webinars

Denver-based ReadyTalk has partnered with Act-On to enhance its online conferencing and webinar services. 

It allows ReadyTalk to automate processes, deliver broader and deeper data points, and provide customer service expertise for customers. This integration enables marketers, webinar organizers and salespeople to qualify prospects based on their level of engagement before, during and after a webinar.

“Despite having different workflows, we recognize that every type and size of business deserves to get the greatest ROI out of its webinars,” Beth Toeniskoetter, product strategist at ReadyTalk, said in a statement. “Extending our integrations to include Act-On allows joint customers to swiftly understand how their leads or customers are engaging with content and how they should engage back.”

Learning Opportunities

Medallia Targets Text Analytics

Palo Alto, Calif.-based customer experience management provider Medallia announced patent-pending machine learning analytics technology. 

The tech — Text Analytics — automates the discovery of customer-feedback topics that might have otherwise been missed by traditional text analytics approaches, according to Medallia officials.

Using machine-learning, Text Analytics processes billions of pieces of data to uncover insights. 

“Companies today are faced with vast amounts of solicited and unsolicited customer feedback. Text analytics offerings have come a long way but are still only as good as the people behind them, which can lead to inherent bias and blind spots,” Ken Fine, head of worldwide product at Medallia, said in a statement.

Medallia’s new text analytics engine "turn this problem on its head," he said, by allowing machine learning to identify topics that could have been missed.

Workfront, Adobe Integrate

Lehi, Utah-based Workfront announced new integrations with Adobe. Workfront's plug-in extension integrates with Adobe's Creative Cloud and allows designers to design in Photoshop, InDesign, or Illustrator, and then send the assets to review in Workfront.

“Digital asset managers are also able to maintain a centralized repository of all approved creative assets by automatically syncing files, folders, assets, comments and metadata between Workfront and the Adobe Experience Manager," Steven ZoBell, chief product and technology officer at Workfront, said in a statement. 

The new capabilities offered through the Workfront and Adobe integrations also includes a integration with the Adobe Experience Manager to help designers maintain a centralized asset repository. 

Title image courtesy of Axero

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