SpotCues launched a location-based social network that connects people and apps based on a person’s present context. 

The Mountain View, Calif.-based startup uses Wi-Fi or geofencing to create a social network at any location, where people can join the network in real-time, interact with mobile users near them, and access relevant apps specific to where they are. 

SpotCues is first launching into the enterprise, with plans to expand into other organized communities, such as sports venues, residential apartments, shopping centers and colleges.

screenshot of spotcues mobile tech

“Networking solutions for project collaboration are quite popular, but enterprises have long desired a culture-building tool designed specifically for social collaboration using mobile phones,” Praveen Kanyadi, co-founder of SpotCues, said in a statement. 

“SpotCues helps businesses create organized communities so that people in a shared environment can easily and securely connect and interact with each other — and businesses can serve up content that drives greater participation and engagement.”

SpotCues leverages its location database to geofence local businesses, points-of-interest public places, stadiums, airports, etc., and calls them “Spots.” SpotCues users are presented with Spots around their current location when they open the SpotCues app, and they can join any Spot.

$10M for RES

ORIX Ventures has invested $10 million in Philadelphia-based digital workspace software provider RES

RES enables and secures digital workspaces through what officials call “proactive and self-service access to the apps and services they need when they need them in a context that empowers them to be more productive, while giving IT improved control over cost and security.”

“RES is another great fit for ORIX Ventures given its market leadership position, blue chip customer base and strong management team,” Todd McDonald, director of ORIX Ventures, said in a statement. “We immediately saw the value proposition and were able to move quickly to provide additional capital for the business, which will support RES’ continued high growth.”

RES officials said license bookings have grown 35 percent, driving top line growth of 30 percent. In addition, client renewal rates exceeded 90 percent.

“We know the key to success is simple: create secure and frictionless IT experiences the workforce will love while maintaining compliance and reducing costs for businesses,” Al Monserrat, CEO of RES, said.

Illumio's Enhanced Security

Security provider Illumio of Sunnyvale, Calif. announced this week it extended the capabilities of its Adaptive Security Platform (ASP) through integration with Microsoft's Active Directory groups. The new capability, known as Adaptive User Segmentation, calculates and provisions connectivity rules based on user identity to prevent unauthorized communications with, and access to, any Illumio-protected applications.

Learning Opportunities

"Illumio's mission since our founding has been to help our customers regain control over their applications and data," Andrew Rubin, co-founder and chief executive officer of Illumio, said in a statement. "With the introduction of Adaptive User Segmentation, Illumio once again is dramatically reducing computing attack surface through dynamic, policy-driven enforcement that allows users to only connect to the data center and cloud compute they are entitled to access."

No-Cost Marketing

Zaius has announced a new free tier of its Zaius behavioral marketing engine. The tier allows users to collect data from all channels (web, email, mobile, etc.), analyze it using Zaius’ lifecycle models and advanced reporting, and then push selected segments to Google Customer Match and Facebook Custom Audience.

“Over the last year we’ve seen several big announcements that have really changed the landscape for how marketers target customers — both Google and Facebook unveiled programs that enable marketers to upload lists of users, and then target both those users and other similar users who 'look like' them,” Zaius’ Rob Stevens blogged. “However, marketers quickly realized that simply uploading every email they have is somewhat pointless without the ability to target specific segments with specific messages. As a result, marketers are spending many hours creating segment lists and manually syncing them to their Facebook and Google accounts.”

Users of the free version will be able to integrate data from a variety of sources, apply a set of lifecycle models to create behavior-based segments, and then set up automatic campaigns to push those segments to Google or Facebook. 

“The only difference between this free tier and our paid tiers is a limit on the number of customers (1 million) and a limitation to only one outbound channel,” Stevens wrote. “Premium users can also create automated campaigns using web content, email, and other channels.”

Adjust Targets Fraud

Adjust announced a product addition to its mobile attribution and analytics system with the Fraud Prevention Suite. 

Officials said app developers and marketers will be able to leverage a suite of tools that analyze and intervene in hundreds of millions of user acquisition workflows to prevent fraudulent activity from claiming payouts. 

“The Fraud Prevention Suite gives our clients a completely new way to proactively mitigate potential fraudulent charges and optimize their user acquisition spend across their entire user acquisition stack,” Paul H Müller, adjust’s Co-Founder and CTO, said in a statement. 

“We’re uniquely positioned to offer this kind of solution in the market because our technology is directly embedded in all the advertising our clients run, so we can analyze every interaction as it happens, and change how that data is interpreted on the fly. This is unlike reactive, after-the-fact analysis tools that are unable to prevent corrupted datasets and illegitimate payouts.”