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Eight months before the US Presidential election, OpenText is already tracking the winners.
The Waterloo, Ontario-based enterprise information management provider married big data with politics in Election Tracker ‘16, an online application tool for users who want to monitor, compare and gain insights into the 2016 US Presidential election. (For readers outside the US, Barack Obama’s eight-year run as President ends next January. Americans elect a new president on Nov. 8. But candidates have been campaigning since last year.)
OpenText leverages its Release 16 (Process Suite, Content Suite and Analytics Suite) in Election Tracker ‘16, which scans and reads hundreds of online media publications around the world. OpenText CEO Mark Barrenechea noted in a blog post that it capitalizes on the knowledge buried in unstructured information.
The analysis determines sentiment and extracts additional information, such as people, places and topics. That data translates into visual summaries and embeds into the election app where it can be accessed using interactive dashboards and reports.
“As we saw in the 2012 US election, analytics played a major role in the success of the Obama campaign,” Barrenechea blogged. “Drawing from a centralized database of voter information, President Obama’s team was able to leverage analytics to make smarter, more efficient campaign decisions. Everything — from media buy placements to campaign fundraising to voter outreach — was driven by insight into data. This year, analytics promises to play an even bigger role in the US Presidential election.”
Jellyfish Hires a CTO
Paramjeet Sanghera is the newly appointed Chief Technology Officer at Jellyfish, a digital marketing agency. He brings more than 20 years of industry experience to his new role. Sanghera has previously worked on numerous brands, including Toyota, LG Electronics, Putnam Investments, Marriott and Volkswagen of America.
Operating from Jellyfish’s US headquarters in Baltimore, Sanghera is responsible for the agency’s overall technical vision, as well as driving software engineering initiatives and overseeing Jellyfish’s technology organization.
Jellyfish CEO Rob Pierre said in a statement that Sanghera's track record in delivering digital innovation and transformation "makes him the ideal person" to lead the company's technology vision. "I’ve no doubt that he will lead and inspire the team, building on the already strong foundation that we have in place to deliver enterprise-level technology solutions to our clients,” he said.
Sanghera said there's growing demand for technical solutions that put people at the heart of their digital experiences.
“Brands are looking to create personalized experiences enabling them to have relevant conversations with their customers across all channels,” Sanghera said.
New President for iPipeline
Andrew Damico is the new president of Exton, Pa.-based iPipeline, a provider of cloud-based software solutions for the life insurance industry.
Damico brings 30 years of diversified business experience in the software and banking industries. He was most recently president at WizeHive, a cloud-based Software-as-a-Service (SaaS) provider.
“During his tenure, he built outstanding global field organizations for sales, implementation, services, alliances and channel relationships to serve the needs of 350 global customers,” said iPipeline CEO Tim Wallace.
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Cameron Joins Act-On as CRO
Beaverton, Ore. marketing automation provider Act-On Software has named Tom Cameron as Chief Revenue Officer. Act-On officials said they are adding key leadership roles to scale the business for its next phase of growth.
Andy MacMillan, CEO of Act-On, noted that Cameron's "wealth of sales and operations experience will be instrumental in scaling the business and accelerating our already strong growth trajectory, and his background in customer success will ensure we deliver one of the best-rated customer experiences in the industry."
Cameron has more than 20 years of sales and operations experience at the global level in both startup and enterprise organizations. Most recently, he served as Cloudwords CRO. Before that, he was at Autodesk as vice president of worldwide sales.
Survey Says ...
Who’s got the best survey software?
Chicago-based crowdsourcing business software review platform G2 Crowd believes it has the answer.
In its Winter 2016 Survey GridSM report, it named Qualtrics and SurveyMonkey as Leaders. GetFeedback.com, SurveyGizmo, Survicate, QuickTapSurvey, Marketizator and SurveyCTO were named High Performers.
Qualtrics earned the highest overall satisfaction score, while SurveyMonkey earned the highest overall market presence score.
The GridSM leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as Leader, High Performer, Contender or Niche.
The report is based on nearly 350 reviews written by business professionals. Of the roughly 57 products listed in G2 Crowd’s survey category, the ranked products each received 10 or more reviews to qualify for inclusion on the GridSM.
Title image by Ryan McGuire
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