Elastic Path Commerce Engine provides Digital Product Information Management, which enables users the flexibility to modify virtual goods, complex bundles, or subscriptions of their products. Commerce Engine helps with complex bundling allowing any combination of digital or physical items to be assembled in fixed, dynamic, or nested bundles. Commerce Engine can also generate Dynamic Personalization through a rules-based engine that creates a relationship context based on a customer’s device, behavior, segmentation, and current activity to deliver targeted marketing to consumers based on their relationship context. Commerce Engine also offers Omnichannel Commerce where users can push targeted promotions with integrated device recognition capabilities, or deliver coupons to a particular subscriber segment based on their purchase history.
Primary Use Cases
eCommerce Software Platform. Digital commerce solutions.
You’re standing in the middle of your favorite clothing store, looking around at the shelves of jeans, shirts and accessories. You walk to a rack of T-Shirts and flick through to one that catches your eye — the store has it in your size. Continue reading...
E-commerce continues to evolve at a rapid rate. "Mobile-ized" consumers, high expectations of online experiences (hello, millennials!) and increasing levels of competition all put pressure on brands to keep up. Continue reading...
This was the summer of e-commerce shakeups. Walmart bought online retailer Jet.com for $3 billion to boost e-commerce and grab more share of consumers’ wallets. And Macy’s announced the closing of 100 of its 675 stores as it deals with weak sales in many locations. Cont...Read more