Ektron is a provider of web content and document management software, social software, and marketing optimization solutions serving system integrators, digital agencies, technology partners, and training/translation partners in the United States and internationally.
- HQ Location
- United States
- Year Founded
If you build it, they will come. This has often been the approach of organizations looking to develop new digital platforms and solutions across their business for staff, suppliers and customers. Continue reading...
Google rethought its analytics foundation in its Google Analytics 4 release Oct. 14 and for the first time has carried out a wholesale revision of its analytics platform rather than just iterative enhancements. Damion Brown, founder and CEO of Data Runs Deep, a Melbourne-based Google Analy...Read more
COVID-19 has affected organizations in many different ways when it comes to providing digital customer experience. Some saw no change in strategy. Others grappled with ineffective customer experience technologies. And some made complete pivots in how they market to customers. Those were some of...Read more
The shift from face-to-face interactions and relationships to digital interactions has been trending for some time, but the trend quickly accelerated following the start of the COVID-19 pandemic. Continue reading...
Act-On Software, which provides marketing automation software, has announced an integration with Zoom. The integration follows Act-On’s roll-out of the Automated Journey Builder earlier this month and is designed to allow marketers to promote and manage Zoom webinars from within the Act-On...Read more