Ektron is a provider of web content and document management software, social software, and marketing optimization solutions serving system integrators, digital agencies, technology partners, and training/translation partners in the United States and internationally.
- HQ Location
- United States
- Year Founded
Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. According to eMarketer, 90.4% of millennials, 77.5% of Generation X, and 48.2% of Baby Boomers actively use social media. Continue reading...
We’ve spent quite a bit of time over the last few months helping banks pivot to a new reality and figure out how to engage today’s and tomorrow’s customers. Continue reading...
It’s by no means lost on me that it’s the middle of summer and most of the country is mired in a stifling heatwave. I get it: we’re not ready to think about fall and winter. I know I’m certainly not. Continue reading...
The focus group traces its origins back to the mid-1940s. Its death has been predicted many times, but inviting customers to participate in focus groups remains a common tactic to this day. Nevertheless, the value of the focus group remains questionable as multiple factors impact the integrity o...Read more
Why is there such a disconnect between graduates of UX educational programs and the senior leaders and hiring managers who assess if a candidate's work is good enough? Educational programs most often act as cheerleaders, praising the student's work, telling them their portfolio looks good and t...Read more