HitPath is an affiliate tracking program that assists companies in the online marketing space. The goal of the product is to help users run a fully featured affiliate network.
Primary Use Cases
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
Consumer technology companies have been put on notice. Enterprise vendors should take heed.
Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse.