Parliament Hill in Ottawa, Ontario, home of the Parliament of Canada

Will Facebook and Google Pay for News in Canada Next?

3 minute read
Alex Kantrowitz avatar
A bill forcing the tech giants to pay news publishers is moving forward in Canada, poised to deliver results with little commotion.

Canada’s news industry is falling apart. Since 2008, 450 news outlets have closed. And more than 60 have shuttered in the past two years. So now, the Canadian government is advancing a bill that would force Facebook and Google to keep the country’s news publishers alive.

Inspired by an Australian law passed last year, the Canadian bill — called C-18, or the Digital News Act — would compel big tech platforms to pay news publishers whose links appear on their services, or face arbitration. The Australian law caused an uproar after Facebook shut down news, hospital and emergency services pages to hamper it. But the Canadian bill is moving forward swiftly, quietly and now seems inevitable.

“We should see this pass no later than spring or summer of 2023,” Canadian member of parliament Nathaniel Erskine-Smith told me. “Probably even before that.”

Related Article: Inside the ‘Knife Fight’ Between Facebook and Apple Over Privacy

Facebook Reacts to New Law

After Facebook’s nuclear reaction to the Australian law — which passed after some watering down — other countries seemed uncertain to pursue similar initiatives.

Nick Clegg, Facebook’s president of global affairs, appeared confident in his company’s approach in a recent interview. “I don’t think any business would’ve put up with a proposition where we’re just basically being asked to provide an uncapped subsidy to another industry,” he said. “Particularly an industry, in this case, the publishing industry, who derive all the value from us.”

But now, Canada is demonstrating that Australia’s pay-for-news law may be the rule, not the exception. Erskine-Smith said Facebook hasn’t responded as fiercely in Canada as it did in Australia, signaling it accepts what’s coming. “They learned their lesson from really battling in Australia,” he said. “They really just want to make the best of the situation.”

Related Article: Facebook Metaverse: Privacy Nightmare or Vision of the Future?

Learning Opportunities

Canadian Publishers Push Back

Intriguingly, some of the strongest opposition to the Digital News Act in Canada is coming from news publishers themselves, particularly smaller ones who say the act could entrench larger publications at the expense of upstarts.

In a recent open letter, more than 100 Canadian publishers made the case that the bill’s already led to secret backroom deals between the tech platforms and large publishers, and its passage may further separate the industry’s winners and losers.

Google, meanwhile, has criticized the bill, claiming it would break search and potentially lower Canadian journalism standards. Google CEO Sundar Pichai also met with Canadian Prime Minister Justin Trudeau earlier in June, though the meeting was held behind closed doors.

The lobbying appears unlikely to change the course of the bill, though. “I don’t think this legislation will ultimately be stopped or significantly slowed down from third-party efforts,” Erskine-Smith said.

There is a flaw in relying on tech giants to save your business, namely that they may not remain giants forever. Meta, for instance, has lost more than 50% of its market cap this year. And if forced to share the wealth, it will have less of it to spread around. Erskine-Smith, though optimistic about the bill, acknowledged this weakness. “I don’t think this legislation is a silver bullet answer,” he said.

About the author

Alex Kantrowitz

Alex Kantrowitz is founder and reporter at Big Technology, author of "Always Day One: How the Tech Titans Plan to Stay on Top Forever," an on-air contributor at CNBC and former senior technology reporter at BuzzFeed News.

About CMSWire

For nearly two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.


Today the CMSWire community consists of over 5 million influential customer experience, digital experience and customer service leaders, the majority of whom are based in North America and employed by medium to large organizations. Our sister community, Reworked gathers the world's leading employee experience and digital workplace professionals.

Join the Community

Get the CMSWire Mobile App

Download App Store
Download google play