Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. EditorialThe Best AI Marketing Decision You Can Make Has Nothing to Do With AIRead nowEditorialWhy Emotional Loyalty Outlasts Any Points Program — and What AI Can't ReplaceRead nowEditorialAI Analytics Got Confident. Tableau's Q&A Calibration Wants to Make It Correct.Read nowThe CMO Is Now a Data Architect. Here's Why That Had to Happen.The Creative-Data Mandate: Stop Separating Brand From Analytics1 Investment, 2 AI Fronts: The Case for Unified Knowledge Infrastructure in CXThe CX Stack Is Breaking. Are End-to-End Platforms the Fix?Why Customer Experience Breaks When Agentic Fulfillment Systems OverpromiseThe Real AEO Dashboard: Visibility, Representation and SentimentExplore the Marketing & CX Leadership Channel
May 19, 202611:00 AM PDTFrom Content Sprawl to Competitive Advantage: A Knowledge Operations RoadmapOnlineHow automation, AI and a centralized content platform turn knowledge fragmentation into a scalable competitive advantage.RegisterFeatured
May 20, 202611:00 AM PDTAI With Intent: How CX Leaders Decide Where Automation Belongs (And Where It Doesn't)OnlineSenior CX leaders from REI & Hyatt reveal their framework for using AI to boost retention.RegisterFeatured
May 21, 202609:00 AM PDTContent Strategy Leaders Live: Managing Scale, Safety & AI in ManufacturingOnlineHow manufacturing leaders update content systems to handle product complexity and scale while integrating AI safely.RegisterFeatured
May 27, 202601:00 PM EDTAgents like AI! But Why? Find Out How to Implement, Build Trust and Deliver ResultsOnlineRegisterFeatured
Jun 03, 202611:00 AM PDTFrom AI Investment to CX Results: What Enterprise Leaders Need to KnowOnlineMove beyond experiments. See how top enterprises scale AI for CX results.RegisterFeatured
Jun 16, 202609:00 AM PDTFrom Legacy to Launch-Ready: How Gainbridge Made Its Website a Marketing-Led Growth EngineOnlineJoin in to learn how a D2C annuity brand gave marketing full website ownership — without slowing down or risking compliance.RegisterFeatured
Jun 18, 202611:00 AM PDTThe 5-Question CX Audit: Benchmark Your CX Operations for 2026OnlineBuilt around insights from the 2026 CX Outsourcing Report, this live session puts the audit into practice.RegisterFeatured