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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

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CustomerLake logo against red background for Databricks' new customer data platform.
Meet the Newest Martech Member: Databricks, Via Agentic CDP
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Editorial
Exterior view of a large multi-level Apple Store with a glass façade and a prominent illuminated Apple logo centered inside the building. Customers browse products, attend demonstrations and gather on multiple floors connected by a glass staircase. The store spans over a busy city street lined with vehicles and pedestrians.
Data Doesn't Lie: Why Customers Are Returning to In-Person Brand Experiences
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Editorial
A technician wearing protective gloves uses electrical testing probes inside an industrial control panel filled with wiring, breakers and electrical components during maintenance or troubleshooting work.
Value Stream Delivery: Rewiring Your Organization Around the Customer
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TOKYO, JAPAN: Front of the Salesforce Tokyo Tower in Tokyo's Marunouchi area. 
Salesforce to Acquire Fin for $3.6 Billion, Adding AI Customer Service Agent to Agentforce Portfolio
Person pushing a shopping cart down a brightly lit grocery store aisle. Shelves stocked with beverages, snacks and packaged goods line both sides of the aisle, while the shopper, dressed in a denim jacket and jeans, is shown from the side with hands on the cart handle. The background is softly blurred, emphasizing the retail shopping experience and consumer purchasing behavior.
What Is Customer Lifetime Value and How Is It Calculated?
A winding two-lane road curves through a forested landscape on a damp, overcast day. Metal guardrails line the right side of the roadway, while bare deciduous trees and evergreen pines frame both sides of the route as it disappears into the distance.
When AI Agents Can Act, Permission Rules Are the New Guardrails
Person wearing a yellow jacket, backpack and wide-brimmed hat stands on a train platform with both arms raised as a departing train recedes into the distance, illustrating a missed connection or missed opportunity.
Acknowledgement Is the CX Strategy Most Organizations Are Overlooking
A red theater curtain is being pulled back by a white-gloved hand emerging from a dark sleeve, revealing a black empty space behind it. The image evokes a reveal, behind-the-scenes look, hidden insights or the unveiling of information.
Customer Trust in the Experience Era Starts Behind the Scenes
Customer service headset resting on a desk in front of an open laptop, with a globe blurred in the background. The image symbolizes contact center operations, remote customer support, AI-assisted service and global customer experience management.
The Automation Era Is Over. Agent Empowerment Is What Comes Next.
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Articles Tagged "Social Media Measurement"

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Article
Customer Experience
Tracx Manages Your Social Media Engagement
Feature
Article
Customer Experience
Google Analytics: Now in Real-time and Premium
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Article
Customer Experience
What is Your Digital Worth? Empire Avenue Raises $1M to Tell You
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Article
Web CMS
Sitecore, Jungle Torch Optimize Search, Monitor SEO with Web CMS Partnership
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Article
Web Experience
Web Engagement: Advice from the Experts
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Article
Web Experience
IBM Boosts Analytics Offering with Social Media Measurement
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Article
Web Experience
Video Grader Tracks Success of Video Marketing Efforts
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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