Articles
Tag: messaging
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SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid
SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020.
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Serving Customers on Their Terms: The Benefits of Messaging
Given the popularity of messaging in their daily lives, it's only natural that people want to interact with companies in the same way.
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SMS Marketing Is Making a Comeback
Is the humble text better than the email? Marketing experts discuss the re-emergence of SMS marketing.
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How RCS Chat Will Impact Marketing
RCS Chat is coming, but how will it impact SMS marketing and internal communication and collaboration for companies using Android technology?
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Getting Started With Messaging? Here’s What Your Business Needs to Know
People across generations are increasingly turning to messaging as a preferred method of interacting with businesses.
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Millennials Aren't Killing Banks, Just How They Interact With Them
Younger generations want better customer service that gives them the ability to communicate with the technology of their choice.
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Have We Reached the Era of Group Messaging Disenchantment?
Messenger tools like Slack and Teams are having their moment in the sun. But they're starting to repeat the mistakes of collaboration tools past.
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Slack Buys Astro Email App, Identifying the Culture Gap, More News
Slack made an unexpected foray into email this week with its purchase of Astro, Salesforce updated Quip and more digital workplace news.
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Is Messaging the Final Frontier in Customer Service?
The key differentiator of messaging — its asynchronous, turn-based nature — makes it an ideal channel for customer service and broader customer engagement.
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6 Ways Real-Time Chat Apps Fail for Organizations
Real-time chat apps can be a boon for organizational productivity, but nothing's perfect. We share some signs your chat tool may be failing.
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5 Common Reasons Collaboration Tools Fail
Collaboration tools are supposed to increase communication and productivity but what happens when they don't? Here are the 5 most common failures.
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Slack CEO Stewart Butterfield: Email 'Very Useful,' But ...
BOSTON — Gotcha. Slack CEO Stewart Butterfield admitted email is "very useful." Butterfield spoke yesterday to some of the 21,000 attendees attending the HubSpot Inbound annual marketing conference at the Boston Exhibition and Convention Center.
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Should Brands Wade Into the Political Fray?
In a recent post for CMSWire, I wrote about the risks for brands when they are exposed to consumer activism. These days though, brands face an additional risk when it’s their ad content itself that customers find objectionable.
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The 6 Golden Rules of Direct Message Marketing
No social media feature is more abused than the direct message — and marketers are the biggest culprits.
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